Formula E and Jahez Group has announced a new three-year partnership with the Diriyah E-Prix races of the ABB FIA Formula E World Championships, beginning with the upcoming double-header race weekend on January 28 and 29, 2022. The partnership will incorporate trackside branding at the Diriyah E-Prix and in the Allianz E-Village. Jahez Group will also provide food, beverages, and other kitchen services at the races, accessible to those with general admission to the grandstand area, which will feature paperless cloud-based technology.
The Diriyah street circuit, which wraps around the historic town walls of the UNESCO World Heritage site, will host the opening rounds of Season 8 of the ABB FIA Formula E World Championship. The event includes the 16-race calendar’s only night races, which will be illuminated by low-power LED technology. The first Diriyah E-Prix in 2018 made history as the first-ever international motorsport event to be held in Saudi Arabia. Formula E is the only all-electric motorsport World Championship with a mission of actively promoting electric mobility and renewable energy solutions, in line with the Kingdom’s Vision 2030.
Speaking on behalf of the Jahez Group board, Chief Executive Officer Mr. Ghassab Al Mandeel said:
“As far as partnerships go, there’s no better fit for Jahez Group than the Diriyah E-Prix, where similar brand values and approach to excellence, which revolve around being nimble and responsive to highly demanding situations, are shared. E-Prix is constantly innovating through a combination of leading-edge technology and the best talent in the world, and as do our brands, Jahez, Pik, Logi, and Co Kitchens.
Carlo Boutagy, founder of CBX and promoter of the Diriyah E-Prix, said:
“There are few partnerships in world sport that reflect the shared values of the brands as well as that of Jahez Group and the Diriyah E-Prix. The commitment to innovate and excite through the latest sustainable technology is clear to see, and the dynamic thinking and speedy delivery for which Jahez Group has become renowned are the key to success on the streets of Diriyah at the Middle East’s only all-electric night race event.”
Alberto Longo, Co-Founder and Chief Championship Officer of Formula E, said:
“This partnership with Jahez Group is the latest evidence of the strong relationship between our series and the people, businesses, and cultural heritage of the Kingdom of Saudi Arabia. Jahez Groups’ commitment to excellence in technology, innovation, and sustainability closely aligns with Formula E.”
Tickets for the Diriyah E-Prix are available now at www.diriyah-eprix.com. Further information about the Jahez Group and its brands is available at www.jahezgroup.com
