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INFINITI Launches 'Driver's Guide' App to Enhance User Experience
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INFINITI Launches 'Driver's Guide' App to Enhance User Experience

·
January 21,2019
·
2 min read

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Launch of the App

INFINITI has announced the launch of its new free mobile application, INFINITI Driver's Guide, which utilizes augmented reality technology to enhance user experience.

App Features

This app allows users to gain a comprehensive understanding of their vehicles on a daily basis, based on three main features:

  • 3D Augmented Reality
  • Warning Lights and Alerts
  • Quick User Guide

The app will be launched in two phases, with the first phase covering models Q50, QX50, Q30, and QX30, while the second phase will include the remaining models.

INFINITI's Commitment

The app represents a new step in INFINITI's commitment to providing unparalleled services to its customers, furthering its efforts to engage with clients and exceed their expectations. This is especially significant as INFINITI ranked first in J.D. Power customer satisfaction ratings for after-sales service among luxury car brands in the UAE in 2018.

Augmented Reality Features

The 3D augmented reality feature is designed to provide instant information about the function and characteristics of any button in the vehicle by simply scanning it visually, covering:

  • Steering Wheel
  • Audio System
  • Air Conditioning
  • Control Buttons
  • Driving Mode
  • Dashboard
  • Resetting the Odometer
  • Multi-Button Panel
  • Center Console
  • Engine Start/Stop Switch

Warning Light Information

The app provides drivers with information about all warning lights in the vehicle. Users can scan the light with their phone to receive detailed information about its significance.

Quick User Guide

The app includes an electronic version of the quick user guide, offering an overview of the essential features of the vehicle that all drivers should be aware of, along with the ability to search for any information by entering keywords in the search box.

Executive Comment

Marcus Lythe, CEO of INFINITI Middle East, commented: "The launch of the INFINITI Driver's Guide represents a new step in enhancing user experience integration. The main features provided aim to ensure that the driver has a complete understanding of the vehicle and all its advantages, allowing them to make the most of INFINITI."

App Availability

The INFINITI app is available to drivers in both Arabic and English, and it can be downloaded for free without any form of registration, allowing users to select their desired car model.

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