Infiniti's Ambitious Plans to Compete with BMW

Infiniti's Strategy

Infiniti is on a roll and is aggressively pursuing BMW’s market share. After the successful release of the Q50 to rival the BMW 3-Series, one might expect Infiniti to continue enhancing its current offerings. However, the brand has broader plans that include a variety of upcoming models.

Upcoming Models

Infiniti is planning to introduce several new models in the near future, including:

• A 2-door coupe to rival the BMW 4-Series, debuting in 2015.
• A large sedan speculated to be named Q80.
• The Q50 Eau Concept, targeting competition with the BMW M5.
• The Q30, based on the A-Class platform.
• The QX30.

Conclusion

Only time will reveal what Infiniti has in store. For now, take a look at the Q80 concept, which is set to debut at the Paris Motor Show.