Infiniti QX60 2023: A Unique Launch Experience in Georgia’s Kakheti Region

Infiniti QX60 2023 Launch: An Immersive Experience in Georgia’s Kakheti

Celebrating the Arrival of the 2023 Infiniti QX60

In celebration of the launch of the Infiniti QX60 2023, Infiniti Middle East brought the luxury SUV back to the roads with an exhilarating driving experience set in the breathtaking Kakheti region of Georgia. This location was carefully chosen for its stunning mountain landscapes and unique heritage, perfectly mirroring Infiniti’s core values of authenticity, confidence, and joyful driving.

Exclusive Event at Vazisubani Estate

Infiniti welcomed members of the media, celebrities, and key influencers from the region at the elegant Vazisubani Estate, a distinguished Georgian countryside hotel with a legacy dating back to the 19th century. This historic venue, once central to the development of local arts, culture, and education, underscores Infiniti’s continuous drive for progress and innovation. During their stay, guests enjoyed a dynamic driving experience with the Infiniti QX60 amid picturesque scenery, alongside a curated journey designed to showcase the SUV’s standout features.

Themed Experiences: Driver Focus, Family Time, and Design Inspiration

To enrich the launch event, the journey was organized around three main themes:

• Me Time: Emphasizing the QX60’s driver-focused features.
• Family Time: Highlighting the family-oriented advantages typical of an SUV.
• Art and Design: Showcasing the innovative concepts behind the QX60’s sophisticated design.

Driver-Focused Adventure in Sighnaghi

Reinforcing the importance of the driver, the Georgian adventure began with a stop at Amo Café in the hilltop town of Sighnaghi, known for its sweeping views and natural beauty. This provided an ideal setting to experience the QX60’s advanced driver-centric technologies on winding roads, including the ProPilot semi-autonomous driving system, a head-up display, and massaging seats—all while enjoying the vibrant autumn colors, cobblestone streets, and lively trees.

Family Time: Tradition and Comfort in Kakheti

To highlight the “Family Time” concept, Infiniti selected the Javakhishvili family estate as the next destination. Here, guests explored traditional Georgian bread-making, learned about the QX60’s family-friendly features, and enjoyed the open spaces, fresh Kakheti air, local Georgian bread, and fresh cheese.

Art and Design: Japanese Influence and Culinary Delights

The final stop offered a deeper look into the QX60 SUV’s design, drawing inspiration from Japanese art forms that shaped its elegant and advanced appearance. Infiniti chose Chateau Buera and Lake Lopota for an afternoon lunch, before returning to Vazisubani Estate for a dinner crafted by a renowned Georgian bread-making expert.