Jaguar Land Rover's 'Further' Advisory Council: Shaping the Future of Luxury Vehicles

Introduction

As existing and potential buyers become more finicky than ever before, government regulations on emissions and manufacturing are becoming increasingly stringent. Society is entering an era where electric vehicles will reign supreme, compelling automobile brands to navigate unique paths in developing their future strategies.

Formation of the 'Further' Council

Recently, the Jaguar Land Rover group announced the formation of its Advisory Council, 'Further', which will play a crucial role in shaping future product decisions for both brands, making them more appealing to Generation Alpha.

Purpose of the Council

A critical responsibility of the council is to predict trends in political, cultural, and technological domains, providing innovative insights for the future of models like the Range Rover, Discovery, and Defender beyond 2040. The council will also support the company’s objectives towards Industry 5.0, focusing on comprehensive vehicle development rather than merely efficiency and productivity.

Expertise Behind 'Further'

To form a council that emphasizes all aspects determining the future of the brand, industry veterans from eight diverse fields have been recruited. These fields include:

• Cyborg Anthropology
• Sustainability
• Blockchain Technology
• Cybersecurity
• Business Investment
• Health and Well-being
• Metaverse

This ensemble will create crucial action plans relevant to Generation Alpha and will be key in defining JLR’s outlook on future innovations and opportunities.

Insights from Jaguar Land Rover Leadership

François Dossa, Executive Director of Strategy and Sustainability at Jaguar Land Rover, stated:

"One of the core principles of Jaguar Land Rover’s vision of modern luxury is to create unique, curated experiences for the most discerning clients. It was a privilege to explore possible futures and how the scenarios could impact our future clients’ lifestyle, aspirations, and needs, with such inspiring international thought leaders. This project will help Jaguar Land Rover to be bold and innovative in shaping how our business caters to future generations."

Reimagine Strategy and Future Goals

Through its Reimagine strategy, Land Rover aims to create the most enticing luxury vehicles and experiences. The brand plans to transition into an electric-first enterprise, targeting complete carbon neutrality by 2039. In the coming years, Land Rover will launch its fully electric iteration of the Range Rover, while the Jaguar brand is set to offer only battery-powered vehicles by 2025.

Founding Members of the 'Further' Council

The founding members of 'Further' include:

Dr. Helen Papagiannis (Metaverse, Web 3.0, XR & AR)

Dr. Helen Papagiannis has 17 years of experience in Augmented Reality (AR) as a designer, researcher, keynote speaker, and consultant. She is the author of the bestselling book, Augmented Human: How Technology Is Shaping the New Reality, and has been a member of The World Economic Forum Global Future Council on Augmented and Virtual Reality.

Adrienne Herbert (Health & Wellbeing)

Director of Innovation at the UK's leading fitness start-up Fiit, Adrienne Herbert is a wellness professional and author known for her podcast Power Hour, which has over 3 million downloads.

Amber Case (Cyborg Anthropology & Calm Technology)

Amber Case, named one of Inc. Magazine’s 30 under 30, is a cyborg anthropologist and user experience designer. She is a prolific author and previously a fellow at MIT’s Center for Civic Media.

Dr. Hoda Alkhzaimi (Cybersecurity)

Dr. Hoda A. Alkhzaimi is the Director of the Center of Cyber Security at New York University AD, focusing on research in autonomous systems security and AI in smart supply chains.

Iggy Bassi (Sustainability & Climate Change)

Iggy Bassi, founder and CEO of Cervest, focuses on Climate Intelligence using Earth Science AI for smarter decision-making and speaks internationally on climate issues.

Dr. Jonathan Reichental (Urbanisation, Smart Cities & Blockchain)

Dr. Jonathan Reichental is a thought leader on urban innovation and sustainability and the founder of Human Future, a global advisory firm.

Kaiser Kuo (Chinese Growth, Culture & Development)

Kaiser Kuo is the host of the Sinica Podcast and previously served as director of international communications at Baidu.

Piers Linney (Future Investment & Wealth)

Piers Linney is a former investment banker and entrepreneur, recognized for his experience in technology and media communications.