Jaguar and Land Rover Partner with NVIDIA for Autonomous Driving Technology

Introduction

The Jaguar and Land Rover group has announced a partnership with NVIDIA to integrate futuristic autonomous driving technology and connected services. This initiative is part of the firm’s Reimagine strategy, led by CEO Thierry Bolloré, aiming to position JLR into the autonomous car market.

Future Developments

Starting from 2025, all Jaguar and Land Rover vehicles will be built on NVIDIA’s DRIVE software platform. This platform will provide buyers with "next-generation automated driving systems, plus AI-enabled services."

NVIDIA DRIVE Software

The NVIDIA Drive Software includes:

• DRIVE AV: For safety and security systems.
• DRIVE IX: For networking systems.
• DRIVE Orin: The AI brain of the cars.
• DRIVE Hyperion: Serving as the central nervous system.

Expected Features

While JLR has not disclosed specific connected and safety services that will be offered through the NVIDIA platform, it is anticipated that the vehicles will include:

• Active safety features
• Advanced parking systems
• Occupant monitoring
• Advanced visualization
• Enhanced safety aids

Additionally, JLR expects future cars to achieve a level three autonomous system powered by NVIDIA technology. This level of automation allows vehicles to detect environmental conditions and make decisions without human intervention.

Statements from Leadership

Thierry Bolloré, CEO of Jaguar and Land Rover, stated: “Collaboration and knowledge-sharing with industry leader NVIDIA is essential to realizing our Reimagine strategy, setting new benchmarks in quality, technology, and sustainability.”

He further added, “Jaguar and Land Rover will become the creator of the world’s most desirable luxury vehicles and services for the most discerning customers. Our long-term strategic partnership with NVIDIA will unlock a world of potential for our future vehicles as the business continues its transformation into a truly global, digital powerhouse.”

Jensen Huang, founder and CEO of NVIDIA, remarked: “Next-generation cars will transform automotive into one of the largest and most advanced technology industries. Fleets of software-defined, programmable cars will offer new functionalities and services for the life of the vehicles. We are thrilled to partner with Jaguar and Land Rover to reimagine the future of transportation and create the most advanced cars.”