JETOUR Auto Shines at 2022 Qatar Carnival with Global Marketing and Vibrant Events

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JETOUR Auto Shines at 2022 Qatar Carnival with Global Marketing and Vibrant Events

By: Anas Assaf

December 23,2022

3 min read

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JETOUR Auto Captivates Global Audiences at 2022 Qatar Carnival

Celebrating Success at a Global Football Event

The world-class football tournament concluded with resounding success. Over 28 days, the JETOUR 2022 Carnival in front of Qatar Stadium drew the attention of international visitors. The event featured electrifying electronic music performances, a city-wide parade across four locations with fans from around the globe, and an unforgettable Electronic Music Carnival Night. This vibrant fusion of sports and music brought a unique energy to the event. Through its international collaboration, JETOUR Auto played a significant marketing role for the entire automotive industry.

Global Vision · Distinguished Cross-Border Marketing

During the JETOUR 2022 Carnival, JETOUR Auto seamlessly blended music and football, demonstrating its distinctive brand appeal. The brand not only collaborated with renowned UK DJ Christina Novelli to create the official "Come With Me" brand anthem but also toured Al Khor, Al Wakrah, Al Rayyan, and Doha, launching the #Qatar4CityParadeCall campaign. This campaign directly engaged fans worldwide, showcasing the vibrant passion that defines JETOUR. Notably, the Electronic Music Carnival Night hosted by JETOUR in Qatar featured performances by top 100 DJ Plastik Funk and Argentine football legend Javier Zanetti.

Passion, Football, Carnival, and Music: JETOUR’s Global Impact

By uniting passion, football, carnival, and music, JETOUR has forged a symbiotic relationship between brands, businesses, car owners, and the arts. This dynamic approach has allowed the brand’s reputation to continuously expand worldwide.

International Marketing: A Leading Strategy

International marketing has now become the most prevalent strategy. JETOUR’s cross-field approach during global football events exemplifies strategic innovation. Initiatives such as the #LetsGoalJETOUR TikTok challenge organized by JETOUR Global and a dazzling light show at Dubai’s Burj Khalifa highlight the brand’s modern and youthful engagement. JETOUR is not only a manufacturer of high-quality vehicles but also a brand that embraces young consumers through contemporary outreach methods.

JETOUR’s Remarkable Growth in the Middle East and Worldwide

JETOUR’s influence continues to grow across the Middle East and globally, thanks to its exceptional efforts and impressive marketing campaigns. To date, JETOUR vehicles have been purchased in more than 30 countries and regions, amassing 510,000 users and 14.5 million fans. Since September, JETOUR has secured the largest Chinese brand market share in Uzbekistan, and the JETOUR X70 achieved the highest sales growth in 2021.

Expanding Global Networks and "China Speed"

JETOUR has established a robust network of 300 sales and service centers worldwide, earning international recognition as a leading Chinese automobile manufacturer. The brand’s “China Speed” initiative is set to accelerate further, driving product innovation, marketing advancements, and broader global reach.

About JETOUR

Founded in 2018, JETOUR is built on the core concept of “Continuous Mobility” as a key brand development strategy, embracing the philosophy of “Define Your Journey Through Actions.” The company has introduced ten models in the X70/X90 series. Since the launch of its first model, JETOUR has attracted over 600,000 customers and nearly 4 million fans in just four years, making it the fastest-growing Chinese SUV manufacturer.

JETOUR is committed to exploring international markets and accelerating its global strategic plans. The company’s exports include cars, spare parts, and other products, primarily reaching over 30 countries and regions such as the Middle East, Africa, Central and South America, and Asia Pacific. Strategic expansion plans are also underway for emerging markets, the European Union, and surrounding areas.