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Jetour Brand Launched in Bahrain
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Jetour Brand Launched in Bahrain

·
July 11,2021
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2 min read

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Motorcity Welcomes Jetour: A New Era of Affordable SUVs in Bahrain

Jetour Vehicle

Motorcity, the distributor of world-renowned vehicles in Bahrain, has welcomed Jetour, a new game-changing brand to its growing portfolio of global automotive vehicles.

About Jetour

Jetour is part of a globalized automobile group based in China, with over 20 years of formidable experience in automotive engineering. The association boasts an array of self-owned and joint-venture brands, with independent subsidiaries focusing on various vehicle segments in the market. The group has made its mark by evolving the technological aspects of its vehicles and dedicating itself to maintaining affordability while capitalizing on advanced technological options.

Initial Launch in Bahrain

Jetour Bahrain will initially launch with three new models: the X70, X70S, and the flagship X90 at the Motorcity showroom in Sitra. The latest range was created with a young audience in mind, who appreciate premium quality, significant technological features, and overall affordability.

Jetour Models

Jetour 70 Range Features

The Jetour 70 range (X70 & X70S) embodies the characteristics of Jetour products, including good looks and large space, featuring:

  • Timeless design and multi-functional features
  • 6-speed DCT automatic gearbox for intelligent gear switching
  • Multi-gear technology that matches engine speed for a smooth shift
  • Stable driving control
  • 7-seater capacity, ideal for families and frequent travelers

Jetour is the perfect vehicle for those who wish to turn an ordinary weekend into a mini-holiday drive.

CEO's Vision for Jetour in Bahrain

Motorcity Chief Executive Officer, Mr. Michael Brightmore, welcomed the brand to Bahrain, anticipating good things for its future:

“Motorcity has always strived to introduce the best quality, reliable, and affordable vehicle brands to the Bahraini market. Jetour was created by a strong group with over 20 years of market leadership and a dynamic product team behind its beautiful cars. We recognize Jetour’s importance in the growing affordable SUV and Crossover segment and anticipate the people of Bahrain to enjoy the new range.”

Strategic Importance of Jetour in the Middle East

The Middle East has always been a market of strategic importance for Chinese brands, which have significantly expanded their market shares in this region in recent years. The successful launch of the Jetour brand in Saudi Arabia is of great significance for further establishing Jetour's presence in Bahrain and the Middle East.

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