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Jetour Presents its ‘Enjoy the Journey, Embrace the World’ Theme at Beijing Auto Show
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Jetour Presents its ‘Enjoy the Journey, Embrace the World’ Theme at Beijing Auto Show

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May 11,2024
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4 min read

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Jetour at the Beijing Auto Show: Embracing the Future of Mobility

jetout beijing auto show

Introduction

The highly anticipated Beijing Auto Show was embraced with open arms as manufacturers left no stone unturned to display ground-breaking vehicles, concept designs, and platforms revealing the mobility of tomorrow, alongside powertrains based on sustainable locomotion.

Jetour's Rise in the Automotive Market

A noticeable amount of hubbub was casted by the young Jetour brand, which has swiftly expanded into 50 countries and is leading in regions like Uruguay, Ecuador, and Angola. It’s the fastest-growing SUV brand in China, focusing on the superlatives of travel and adventure.

Future Mobility Theme

To showcase its version of future mobility, Jetour presented models and new drivetrains based on the theme of ‘Enjoy the Journey, Embrace the World.’ It provided insights on how it aims to lead the automotive ambit and presented statistics on its remarkable growth and acceptance since transforming into an independent brand in 2019.

Significant Contributions to the Industry

With the Chinese automotive industry recording an explosive 57.9 percent export growth in the 2022-23 fiscal year, Jetour played a pivotal role by achieving sales of 1.1 million units within 68 months of introducing its maiden product. This profound presence was further emboldened by:

  • Consumer preference for adventure travel
  • Increased urbanization
  • Rising income levels

Popular Models in the UAE

In the UAE, the X70 and X90 models have appealed to customers. The Dashing model, known for its solid style and futuristic interior, has enticed crowds since its introduction in January 2024. Furthermore, the brand’s most off-road-oriented model in the UAE, the T2, achieved runaway success, recording 10,000 units sold in just three months, setting a record in this segment.

Innovative Powertrains and Platforms

Jetour has ensured that each model features a new type of powertrain where electric batteries couple with engines for a precise articulation between efficiency and power. It showcased its Super Hybrid Off-Road Platform and the Super Hybrid i-DM system, demonstrating how the new foundation can bolster performance and stability, even on rugged terrains.

Future Prospects

Jetour is forecasting possibilities with ambitions to enter right-hand drive markets, aiming to expand its presence. Both Plug-in Hybrid and Battery Electric Vehicles are on the cards for global markets.

Unique Approaches to Off-Road Vehicles

While many manufacturers stick to conventional powertrain options for ultimate off-road vehicles, Jetour is experimenting with contemporary approaches for its T-Series of cars. For instance:

  • T1: A plug-in hybrid off-road vehicle that combines a 1.5-litre Turbocharged GDI engine with a practical 2-meter bed at the rear.
  • T5: Designed for thrilling adventures, it features a 2.0-litre turbo-petrol engine with battery assistance, ensuring comfort on challenging paths.
  • T7: This SUV measures a daunting 5.5 meters in length and is equipped with a 2.0-litre turbocharged engine. It features independent motors on both axles and an adaptive suspension for a smooth ride, along with water traversal capability and a fully armored body for paramount safety.

Jetour's Travel Philosophy

Jetour enthusiastically highlights its ‘Travel’ philosophy when releasing new models. This signifies a commitment to:

  • Innovative designs
  • Advanced technology
  • Meeting consumer aspirations

These elements are infused into its vehicles to enhance the travel experience.

Conclusion

Ke ChuanDeng, Vice President of JETOUR Auto, remarked, “Travel knows no boundaries, and neither does JETOUR’s future. In an era of rapidly advancing automotive technology and evolving consumer desires, JETOUR is not just offering a vehicle; it is promoting a lifestyle in line with its ‘Travel’ philosophy.”

 

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