Lexus LC500 wins design awards
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Award-Winning Lexus LC 500 Luxury Coupe at NAIAS 2016
Design Excellence Awards
The all-new Lexus LC 500 luxury coupe grabbed two awards for design excellence on its debut at the 2016 North American International Auto Show (NAIAS), held recently in Detroit, U.S.A. The provocative, athletic flagship car bagged the:
- 2016 EyesOn Design Award for Design Excellence in the Production Car category
- 2016 EyesOn Design Award for Interior Design
Inspired Design
The LC 500, inspired by the Lexus LF-LC 2+2 Hybrid Sports Coupe, wins this award four years after the latter secured the EyesOn Design best concept car award. The NAIAS 2016 EyesOn Design Awards honor the best production and concept vehicles making their worldwide auto show debut at the prestigious Detroit show. The awards are selected by active and retired design heads of automotive manufacturers and transportation design chairs from top art schools.
Innovative Performance
The LC 500 is the first-ever luxury automobile to feature a 10-speed automatic transmission. Powered by a high-revving 5.0-liter V8 engine, this luxury coupe is also the first Lexus to use the brand's all-new, premium rear-wheel-drive luxury platform, promising enhanced dynamic capability and performance.
Dynamic Design Integration
The design of the LC 500 shares many of the key elements, proportions, and visual dynamism of the LF-LC concept car. The challenge for Lexus designers was to work in conjunction with the engineers to redefine the Lexus design style with dynamic design and advanced technology.
Market Potential
Judging by the accolades this car has been achieving, the all-new LC 500 has the potential to enter the luxury coupe segment with flying colors. This market segment is dominated by German brands, and the LC has what it takes to make a mark. All it requires is proper marketing from Lexus in the Middle East, and customers will definitely be attracted. They already trust the brand and are waiting for its newest offering. We will have to wait and watch until it is launched.
