Lotus Tech Creative Centre: Pioneering a New Era in Automotive Design

The Renaming of Geely's Design Studio

The Geely design studio based in Warwickshire has been renamed as the Lotus Tech Creative Centre Limited (LTCC), starting in 2022. This facility plays a significant role in the ongoing transformation of Lotus from a UK sports car company to a global performance car business and brand. LTCC is a world-class automotive design facility that encompasses all aspects of design engineering.

Leadership and Vision at LTCC

LTCC continues to be led by highly experienced designer Ben Payne, who serves as Managing Director and Head of Studio. Based in the UK's automotive heartland, under Ben's guidance, the LTCC team has taken the lead in creating a highly desirable range of all-new, all-electric lifestyle cars for the next generation of Lotus customers. This evolution incorporates over 70 years of sports car design principles and Lotus DNA.

Upcoming Models

The result of their efforts is the first ever performance SUV from Lotus, the Type 132, which will receive its world premiere in the spring. It will be followed by:

• Four-door sports coupe (Type 133)
• Smaller SUV (Type 134)

Collaboration with Lotus Design Team

LTCC is working in close collaboration with the design team at Hethel, led by Russell Carr, which will continue to spearhead Lotus' global sports car programmes. The Type 135, the first EV sports car from Lotus, is already in development.

Leadership Oversight

Overseeing the work of both design studios is Peter Horbury, appointed Senior Vice President, Executive Advisor, Design at Lotus last September. He commented:

“LTCC and Lotus Design at Hethel are now aligned as creative centres of excellence to develop and deliver the Lotus design vision. They are already collaborating closely with other Lotus facilities around the world, such as Lotus Tech HQ in Wuhan, China, and Lotus Tech Innovation Centre in Raunheim, Germany.”