Lynk & Co, a joint venture between Geely Group and Volvo, will be entering the UAE market this year. The Chinese brand named Elite Cars as its official distributor at the Beijing Auto Show 2024.
Lynk & Co boasts a lineup of sedans, SUVs, and PHEV/EVs – all adhering to the highest European safety standards. The brand’s cars also come with Volvo's advanced driver-assistance systems (ADAS) and top safety ratings. What’s more, all cars sport an urban design language and are built on platforms using components from Bosch and BorgWarner.
This partnership is a win-win for both parties. The Elite Cars gains a prestigious brand to add to its portfolio, while Lynk & Co taps into The Elite Cars' established network and expertise to reach a wider audience in the UAE's thriving car market.
"Elite Group Holding has established itself as a dynamic and formidable brand within the region. Our approach goes beyond product expansion and strategic partnerships with renowned manufacturers and global automotive experts. With Lynk & Co, we are now enhancing our segments to target a wider audience throughout the region,” said Tamer Abu Khalaf, Partner, Elite Group Holding.
“The partnership with The Elite Cars marks a significant milestone in our journey, uniting with one of the UAE’s foremost dealerships to transform the automotive experience in the region. We are confident this collaboration will pave the way for success,” commented Fred Shang, Deputy General Manager of Lynk & Co Overseas Division.
