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MG Cyberster Makes Middle East Debut: Celebrating MG’s 100th Anniversary with a Cross-Continental Tour
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MG Cyberster Makes Middle East Debut: Celebrating MG’s 100th Anniversary with a Cross-Continental Tour

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January 15,2024
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2 min read

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MG Cyberster Launch

MG Cyberster Debuts in the Middle East as Part of MG's 100th Anniversary World Tour

All-Electric MG Cyberster: A Futuristic Sports Car Arrives in the Region

MG Motor has officially announced that its highly anticipated Cyberster model will make its Middle East debut this January. This appearance is part of a unique cross-continental driving tour celebrating the brand’s 100th anniversary.

Design and Performance: A Perfect Blend of Innovation and Heritage

The MG Cyberster stands out as the brand’s leading two-door, all-electric sports car, seamlessly combining futuristic styling with remarkable performance. Its eye-catching aesthetic is the result of a collaborative effort between MG’s London design studio and the SAIC Design Centre in Shanghai.

Distinctive features of the MG Cyberster include a low-slung front, pronounced rear fenders, striking upward-opening doors, and a sharply cut rear end. In terms of power and performance, the Cyberster is available with a single-motor variant featuring a 64 kWh battery or a dual-motor version with a 77 kWh battery. The top-spec model accelerates from 0 to 100 km/h in just 3.2 seconds.

An Adventurous Journey Led by the Turner Twins

Renowned adventurers Ross and Hugo Turner are at the wheel of the MG Cyberster for this extraordinary tour. The journey began at London’s Westminster Bridge in the UK, heading towards Shanghai, China, in September 2023. The Turner twins are known for their remarkable feats, including rowing across the Atlantic Ocean and traversing Greenland’s ice cap. Now, they’re adding another impressive achievement to their list with this unique cross-continental adventure.

MG Cyberster Middle East Tour

Driving Electric Transformation in the Middle East

The MG Cyberster Middle East tour marks a significant step in the brand’s electric transformation strategy. The region represents a key market for MG, and this tour underscores the company’s commitment to delivering innovative electric mobility solutions to car enthusiasts in the Gulf.

Honoring MG’s Rich Heritage Through Design

This tour also offers a fantastic opportunity to celebrate MG’s storied legacy. The design of the MG Cyberster draws direct inspiration from the classic MGB, one of the world’s most iconic sports cars in the 1960s and 1970s.

A Milestone Event for MG and Regional Car Enthusiasts

The MG Cyberster’s regional tour is a landmark event for both the brand and automotive fans in the Middle East. It demonstrates MG’s commitment to electric transformation and gives the public a unique chance to experience the company’s rich heritage firsthand.

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