MG Motor Opens Three New Showrooms Across the UAE

Introduction

MG Motor and Inter Emirates Motors (IEM), the brand’s official distributor in the United Arab Emirates, have announced the opening of three brand new showrooms across the Emirates. This marks the launch of the new partnership with IEM, a subsidiary of Ali & Sons Holding LLC, bringing the British-born car brand’s exceptional model line-up to more customers in the UAE than ever before.

New Showroom Locations

The new showrooms are now fully open to customers in:

• Dubai on Sheikh Zayed Road
• Abu Dhabi in Zahiyah Downtown
• Ras Al Khaimah on the ‘Auto Mile’

Representing a major investment, these showrooms will ensure that customers receive the very best possible retail and after-sales support, in line with MG’s standing as a leader in customer satisfaction.

MG Vehicle Range

Customers can choose from an impressive range of MG’s stylish, exceptionally well-equipped, great value cars, including:

• MG HS: 2020 Middle East Car of the Year, designed to put the "sport" back into SUV.
• MG5: The Middle East’s 'Best Sub-compact Sedan.'
• MG RX8: A seven-seater SUV.
• MG RX5: A versatile SUV.
• MG 6: A stylish sedan.
• MG ZST: A sub-compact SUV.
• MG ZS EV: A fully electric vehicle.

All models come with a best-in-region manufacturer warranty of six years or 200,000 km.

Special Offers and Promotions

To celebrate both Ramadan and the showroom launches, a range of exceptional offers are available for current and new customers:

• Every new MG bought comes with one year’s free insurance and free registration.
• Buyers will win either an iPhone 12 or fuel worth AED 1,000.
• Free servicing up to 200,000 km.
• A chance to win back the value of their car.

For existing owners, the ‘MG Safety campaign 2021’ offers discounted services and essential safety-related parts, running until 30th April.

Showroom Features

The 1,000 sqm showroom in Dubai has room for 15 cars and features a 7m x 5m outdoor LED screen, along with a dedicated “Celebration Area” for customers receiving their new vehicle. In Abu Dhabi, a 700 sqm showroom is located in one of the most prominent buildings in the city, while the 1,600 sqm Ras Al Khaimah facility also includes service and spare part functions. All three locations feature dedicated electric vehicle areas, showcasing MG’s efforts to usher in the age of electric mobility.

After-Sales Service

IEM also operates three dedicated service centres across the UAE, manned with almost 100 after-sales representatives and equipped with 32 work bays. The locations include:

• Dubai: A 2,700 sqm facility located in Al Khabisi in Deira
• Abu Dhabi: A service centre located in Al Mussafah
• Ras Al Khaimah: A 600 sqm facility attached to the new showroom

Statements from Leadership

Mr. Mohamed Ali Khalfan Al Dhaheri, Managing Director of Inter Emirates Motors, stated: “The launch of these three showrooms, with the expectation of more to follow by the end of the year, demonstrates our confidence in the MG brand and our commitment to both new and existing MG customers in the Emirates. With our shared passion for heritage, trust, and delivering unmatched experience, we are extremely excited about the potential for this new partnership.”

Tom Lee, Managing Director of MG Motor’s Middle East operations, commented: “Ali & Sons has an excellent reputation for delivering high-quality customer service and comes with vast automotive experience. We have high ambitions for the MG brand in the Middle East and are delighted to partner with IEM who will help drive our sales and grow the brand further in the region. Together, we look forward to making the same impressive impact on the UAE car market as MG has done elsewhere around the region in recent years.”

MG Brand Overview

The MG brand officially returned to the Middle East in 2015 and has enjoyed remarkable success ever since, breaking into the top 10 of car manufacturers across the GCC last year. Launched in 1979, Ali & Sons is well established in the UAE and has long aligned with some of the globe’s most prestigious automotive brands. Now, through IEM, MG customers across the Emirates can benefit from the Group’s unparalleled industry experience.

Showroom Opening Timings

• Saturday – Thursday: 9:00 AM – 8:30 PM
• Friday: 4:00 PM – 8:00 PM