MOOV Celebrates One Year of Disrupting the Mobility Market

Introduction to MOOV

MOOV, a unique digital car subscription service, successfully marks its first anniversary with a grand celebration, highlighting its disruption in the mobility market and record growth.

Remarkable Growth Statistics

In its first year, MOOV has experienced:

• 49% month-on-month average growth
• 35% increase in fleet size
• A fleet comprising hybrid and electric vehicles instead of solely ICE cars

The phenomenal response indicates a significant shift in UAE consumers towards digital solutions, allowing them to experience vehicles from various makes without the burdens of purchasing and maintaining a car.

Flexible Subscription Options

MOOV offers subscription options ranging from one month to 18 months. The subscription fee includes:

• Maintenance
• Insurance
• Roadside assistance

The company assures customers that there are no hidden charges after subscribing to a car.

Subscriber Growth and Utilization

The subscriber base has grown exponentially, now exceeding 4,000 subscribers across the UAE. Key performance metrics include:

• 92% utilization rate of the fleet
• 25% increase in hybrid models

Anniversary Celebration

To celebrate its success, MOOV hosted the ‘MOOV’IN ON UP FESTIVAL’ on November 25 at Address Montgomerie, Emirates Hills. The event featured:

• Live performances
• Entertainment
• A customer awards ceremony

Key customers who played significant roles in MOOV's journey were honored during this memorable event.

Customer Experience Focus

Katib Belkhodja, Marketing Director at Al-Futtaim Automotive, emphasized the company's commitment to providing a flexible and transparent mobility experience. He stated:

“Our subscribers trust us to provide a flexible, easygoing mobility experience without any hidden charges… We threw an unforgettable bash that reflects the physical and digital experiences of driving with MOOV: sharing, freedom, and celebration.”

Market Trends and Customer Demographics

The celebrations also showcased a brand wall reflecting the year, highlighting:

• A significant number of Emiratis subscribing for short-term car use
• Increased female subscribers
• Active participation from subscribers aged 25 to 34

Innovative Fleet Expansion

To differentiate itself from competitors, MOOV has incorporated Volvo’s Polestar electric line into its fleet, known for cutting-edge technology and performance. Key insights include:

• Many customers opted for one to three-month subscription options
• 25% of subscribers chose a one-month subscription

Future Growth and Sustainability Goals

Alexander Maas, Managing Director of Al-Futtaim Finance, noted:

“Growing our hybrid and EV fleet is a vital part of our growth strategy, which aligns with the government’s sustainability goals. We’re proud to be driving sustainability in the UAE.”