Nissan appoints a New Divisional Vice President, President KSA, Middle East
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Nissan appoints a New Divisional Vice President, President KSA, Middle East

May 7,2024
3 min read



Thierry Sabbagh appointed Divisional VP at Nissan, driving strategic growth and operational excellence in Middle East markets.

  • Thierry Sabbagh appointed Divisional Vice President, President KSA, Middle East - Nissan, INFINITI, effective April 1st, 2024.
  • Sabbagh brings over two decades of expertise, propelling Nissan and INFINITI's growth in the MENA region.
  • His strategic vision, leadership prowess, and industry accolades underscore Nissan's commitment to excellence.


Nissan proudly announces the induction of Thierry Sabbagh as Divisional Vice President, President KSA, Middle East - Nissan, INFINITI, effective April 1st, 2024. With a wealth of experience, Sabbagh steps into a pivotal role, steering the strategic course and operational prowess of Nissan and INFINITI brands across the Middle East. His responsibilities extend to spearheading Business Development for the GCC and pivotal markets.

Sabbagh's journey boasts illustrious milestones, including his tenure as President, Nissan Saudi Arabia, INFINITI Middle East, and Managing Director, Nissan Middle East. His leadership has been instrumental in propelling the growth and triumph of Nissan and INFINITI in the region. Armed with over two decades of expertise spanning sales, marketing, brand management, planning, and business development operations across the MENA region, Sabbagh brings an unparalleled depth of knowledge to his new role.


In this expanded capacity, Sabbagh will report to Leon Dorssers, Senior Vice President of Marketing & Sales for the AMIEO Region, affirming Nissan's strategic dedication to the Middle East. Dorssers lauds Sabbagh's proven track record in driving business growth and enhancing customer satisfaction, underscoring Nissan's unwavering commitment to excellence.

Thierry Sabbagh, Divisional Vice President, President KSA, Middle East - Nissan, INFINITI, expresses gratitude for the entrusted responsibility, recognizing the Middle East as a dynamic market ripe with promise. He eagerly anticipates collaborating with the talented teams at Nissan and INFINITI, alongside trusted regional partners, to amplify value and bolster competitiveness as they stride towards an exciting future.


Having joined Nissan in 2018 as Director of Sales, Sabbagh has been instrumental in elevating the brand's sales performance across the Gulf, Levant, and North Africa. His tenure as Managing Director at Nissan Middle East and President of Nissan Saudi Arabia, INFINITI Middle East, underscored a commitment to operational excellence and realization of Nissan's NEXT business transformation goals.


Noteworthy product launches including the 2022 Patrol 70th Anniversary and the legendary Nissan Z, coupled with initiatives like the brand's partnership with Expo 2020 Dubai, underscore Sabbagh's impactful leadership. Under his stewardship, Nissan has earned recognition as a Great Place To Work in the Middle East, testament to a culture of inclusivity and collective dedication.

Sabbagh's academic credentials, including a Bachelor’s Degree in Business/Hotel Management in Marketing from the University of West London, are complemented by executive certifications from prestigious institutions like Harvard Business School and Wharton Executive Education. His inclusion in Forbes Middle East's Global Meets Local 2023 ranking of top business leaders further underscores his industry eminence.


This announcement aligns with Nissan's strategic executive appointments within the AMIEO Region, reaffirming the company's commitment to fortifying its leadership cadre across key markets.

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