These days the youth loves things to be said via a rap because a) it sounds better and b) raps are easy to remember. Following this trend Nissan collaborated with local hip-hop artist Chyno with a Why? and created a rap video which shows the Kicks’ features. The video can be found on Nissan Middle East’s Youtube channel.
The rap video shows the Kicks’ touchscreen infotainment system, BOSE headrest speakers, smartphone connectivity features automatic emergency braking, blind spot warning, and Intelligent Around View monitor which increases safety.
Chyno with a Why, said:” When I saw the new Nissan KICKS, I got so excited and started listing down the key features that were cool for me, especially the Bose headrest speakers. I got the chance to listen to my own mix of songs on it and ensure the songs bang!”
Ever since its arrival in the Middle East region back in2017, the Kicks has been very popular and become the king of the SUV-B segment. This rap video further shows the party-pieces the Nissan has thereby making it a class-leading product.
Abdulilah Wazni, Director of Marketing & Product at Nissan Middle East, said: “Through the creative utilization of music, we aim to engage and resonate with our customers while building on the KICKS’ positioning as an SUV for the youth. This catchy song and video highlight some of the KICKS’ most striking features and has been developed to appeal to the SUV’s trendy audience.”
