Nissan Launches Shop@Home Experience for Customers
Transforming Customer Experience Amid COVID-19
In response to the unique challenges posed by the COVID-19 pandemic, Nissan is revolutionizing the customer experience by bringing the showroom directly to their homes.
Available Digital Services
All services, inquiries, and bookings that typically required a visit to a local dealer are now available online, allowing customers to complete them safely from home. This includes a complete virtual experience, featuring a 360-degree online tour of showrooms to explore vehicles and review available purchasing options.
Shop@Home Tab
Nissan has incorporated all remote digital services under the new Shop@Home tab on its websites across the Gulf Cooperation Council, South Africa, Egypt, Turkey, and India. The services include:
- Video calls with a dealer representative.
- Request for a callback.
- Online chat support.
Completing the Purchase
Customers can also finalize their purchase online, aided by a payment calculator and pre-loan assessment tools, along with warranty information.
Test Drives and Home Maintenance
Customers interested in personally experiencing their favorite Nissan vehicles can request a home test drive, where the vehicle is delivered to them and picked up afterward. Home maintenance services are also available for existing customers.
Statements from Nissan Officials
In this context, Guillaume Cartier, President of the Africa, Middle East, and India region at Nissan, stated: "The digital space offers tremendous possibilities that could revolutionize the car buying and ownership experience. At Nissan, we listened to our customers during this challenging time and developed a range of online features and services that allow customers to select, compare, customize, and even purchase vehicles from the safety of their homes."
Additional Features for Well-Being and Safety
In addition to the Shop@Home features, Nissan's website includes a dedicated section for customer well-being and safety amid the COVID-19 pandemic. This section offers:
- Fun family activities to engage in during lockdowns.
- Helpful tips to maintain safety.
- Updates on Nissan's contributions to combat the virus in the COVID-19 news section.
Thierry Sabbagh, Managing Director of Nissan Middle East, commented: "The digital approach has become more essential than ever to ensure customers feel safe and comfortable, as we continue to deliver the high-quality services that Nissan is known for in the region. Through the offerings provided by Shop@Home, we aim to assist new customers in discovering and selecting the Nissan experience that suits them while providing convenient and flexible services for our existing customers."
