OMODA and JAECOO Launch at Auto Shanghai 2023

Introduction to OMODA and JAECOO

OMODA and JAECOO were introduced as independent brands at the 20th Shanghai International Automobile Industry Exhibition, also known as "Auto Shanghai 2023", on April 18. This event garnered widespread attention from global media outlets.

OMODA's Electric Model

OMODA showcased their first fully electric model, the OMODA 5 e-QUA, which made its global debut, while JAECOO unveiled two new models, the JAECOO 7 and JAECOO 9, marking the beginning of a new chapter for the brand.

Auto Shanghai 2023 Highlights

The Auto Shanghai 2023 was the first international A-class auto exhibition held after the pandemic, drawing the active involvement of over 1,000 companies globally. This event showcased various new brands, technologies, and products in response to the latest industry situation and changing consumer trends.

OMODA's Target Audience and Achievements

OMODA has developed the OMODA 5, a car that targets the younger generation who seek a fashionable and trendy lifestyle. Through the use of 1200 pictures and live streaming research, OMODA has achieved:

• More than 3 million interactions
• 3 billion exposures
• 10,000 user exchanges in the past year

At Auto Shanghai 2023, OMODA debuted its first-ever purely electric model, the OMODA 5 e-QUA, marking the brand's transition towards independence.

Introducing JAECOO

Another new brand called JAECOO was also launched, offering an urban off-road SUV designed for the urban elite with exceptional tastes. JAECOO aims to meet the travel demands of its target audience, providing a refined and high-end driving experience with an emphasis on outdoor exploration.

JAECOO brought two new vehicles to the Auto Shanghai 2023 exhibition, and the first one has already generated significant public interest through social media exposure during the early stages.

Design Philosophy of JAECOO

The designer of JAECOO's new vehicle drew inspiration from nature, incorporating a modeling language that features:

• Stable, straight lines, devoid of unnecessary ornamentation
• A design that evokes a restrained and calm sensibility akin to that of a gentleman
• Matrix daytime running lights showcasing the latest technology
• A front grille's waterfall-like design symbolizing the vitality of nature

The interior design exudes refinement and sophistication from every angle, with:

• The front panel dominated by straight lines and metallic materials
• A polygonal trimming process that conveys a sense of power
• Door panels and seats incorporating patterns inspired by traditional Chinese architecture's paper-cut window grilles

The winter jasmine's yellow color adds vitality and energy to the JAECOO brand's relaunch and the overall automobile market.

Upcoming Events

OMODA & JAECOO will follow their debut at the auto exhibition by hosting a Brand Day on April 20 at their headquarters in China's Wuhu, Anhui Province. This event will showcase new energy technologies and future development strategies, attracting over 400 dealers and media representatives from all over the world to witness the emergence of these two stylish and sophisticated brands.