OMODA: Redefining User Experience in the Automotive Market

As lifestyles evolve and accelerate, the demands of vehicle consumers grow increasingly varied. This evolution has given rise to a new segment of users who seek a vehicle combining the spaciousness of an MPV, the robustness of an SUV, and the agility of a sedan. They desire a single vehicle that incorporates the best attributes of various car models, moving away from traditional sedans or SUVs.

Start the New Era of User Co-Creation

OMODA emerges as a versatile model that combines various styles and functions to cater to the evolving market needs. Its purpose is to bring a heightened sense of enjoyment to young drivers and effectively fulfill their desires.

OMODA conducted extensive market research, completing more than 1,000 surveys in over 20 countries and regions. This research facilitated a deep understanding of the market and user needs.

Using feedback from global users, OMODA creatively completed key processes such as:

• Modeling design
• Power train adjustment
• Technology configuration
• Product naming

The company's concept of "user-oriented and global co-creation" played a pivotal role in this process. The design concept of "Art in Motion" emerged as a valuable outcome of this user-driven approach.

The name “OMODA” was elected by users from over 600 proposals worldwide, reflecting the good-looking appearance and high-technology perception aligned with the "Modern" lifestyle. It embodies the spirit of user co-creation, indicating a distinctive, stylish, and advanced future technology that captures the trend of fashion.

Develop the User Ecosystem of OMODA

OMODA transcends its role as a mere vehicle and aspires to embody a complete lifestyle characterized by self-expression and independent thinking. Beyond providing a delightful driving experience, OMODA extends its offerings to include a range of personalized peripheral products, such as:

• Sports kettles
• Outdoor kits
• Cyclist bracelets
• Sun cream cans
• Stylish headbands

By combining elements of travel, adventure, social networking, gatherings, hiking, and various life scenarios, OMODA cultivates a user ecosystem that enhances the overall experience and fosters a holistic approach to life.

OMODA has created an ecosystem called O-UNIVERSE to foster mutual growth and engagement with its users. Additionally, the company has established O-Sport to cater to the trendy and cool needs of the younger generation.

To encourage the introduction of new ideas both online and offline, O-Lab has been developed as a laboratory of creativity and inspiration. Furthermore, O-Club is an exclusive user group designed for user operation, while O-trip advocates for a green, low-carbon, environmentally friendly, and energy-saving lifestyle leveraging high technology.

Launch the Channel for Diverse Development

OMODA anticipates surpassing conventional norms and offering a revolutionary ecosystem that allows users to glimpse into the future. It is akin to utilizing a vehicle to navigate the realms of reality and an alternate universe, providing a unique and immersive experience. OMODA recognizes that life is not unidimensional but rather a complex interplay of various aspects.

OMODA plans to collaborate with users in the UAE, a country renowned for its rapid development in the Metaverse, to advance the concept of the Metaverse. The company aims to offer users the opportunity to experience the excitement of switching between different identities and worlds.

Dedicated to fostering diverse development in the global automotive market, OMODA presents a channel that exceeds traditional norms, signifying a departure from past conventional vehicle products. This commitment embraces boundless possibilities.

The concept of "user-oriented and global co-creation" serves as the foundation for strengthening the bond between the brand and its users, continually enhancing connectivity, and fostering the evolution of diverse features.