Peugeot Landtrek: A Strong Comeback in the Pickup Segment
Peugeot has officially launched the all-new Landtrek, now available in the Middle East. This launch confirms the brand's strong return to the pickup segment and continues its rich legacy in a category that is consistently growing.
Technical Specifications
The Landtrek is available in double cab configurations with two options: WD2 and WD4. Buyers can choose from:
- 150 HP diesel engine with a 6-speed manual transmission.
- 210 HP gasoline engine with either a manual or automatic 6-speed transmission.
With its robust design and innovative technology, the Landtrek is set to solidify Peugeot's position in the Middle East and enhance its engagement with existing and new customers.
Features and Technology
The new Landtrek's power, attractive design, adaptability, and advanced technology are key features that will enhance the brand's sales in the region and in the global light commercial vehicle (LCV) sector.
The Peugeot Landtrek marks the brand's return to the pickup segment in the Middle East. With the launch of the new Landtrek, Peugeot is expanding its global footprint, especially as it enters the one-ton pickup truck market with the aim of setting a new standard in the Middle East and Africa, a market that sells 120,000 vehicles annually.
Market and Expansion
The Middle East is a significant market for Peugeot, which has opened three new dealerships in the past 24 months to offer the latest vehicles available today. The brand has also updated 90% of its passenger car lineup in the last year and expanded its electric vehicle offerings.
Brand History
With a rich history spanning 211 years, Peugeot has consistently emphasized core values in its products that highlight "attraction power" and enhance its sustainability. Strength, durability, and adaptability have made Peugeot particularly suited for the Middle Eastern market. The Landtrek represents the brand's return to the pickup segment and strengthens its present legacy, which includes iconic models like the 404 wagon and 504 Pickup.
Design and Comfort
The design of the new Peugeot Landtrek pays special attention to performance reliability, durability, and ease of maintenance, which are among the top features sought by pickup truck customers. The Landtrek offers multiple configurations, including x24 and 4x4 with double cabins in both gasoline and diesel, along with various accessories suitable for all professional and family activities.
The Landtrek offers a towing capacity of up to three tons and a payload exceeding one ton, along with the largest cargo area in its class. In terms of comfort, it features innovative technologies and advanced adaptability that provide a driving experience akin to an SUV.
Testing and Standards
Notably, Peugeot collaborated with top global suppliers from Europe, Japan, the USA, and other countries to design the Landtrek. This vehicle elevates the standards of its class, having undergone extensive testing over two million kilometers across various terrains, including many roads in the Middle East.
Accessories and Customization
A complete range of customized accessories for the Peugeot Landtrek is available through Peugeot's network and teams, which is one of the major advantages in the pickup segment; the brand offers over 28 tailored accessories for this vehicle.
Exterior and Interior Design
The distinctive exterior design of the vehicle reflects its powerful performance, featuring a vertical grille topped with the lion logo and vertical LED headlights. The interior design boasts a large 10-inch HD screen located at the top of the dashboard, showcasing the design's craftsmanship.
In addition to its strength and practicality, the Peugeot Landtrek provides complete comfort for its passengers, with special attention given to the three rear cabin occupants through the ability to recline the backrests up to 23 degrees for added comfort.
The flexibility of the rear cabin seats in the Peugeot Landtrek offers significant versatility in the driving compartment, allowing the backrest to fold in a 60/40 or 100% split, or to detach the rear seat cushions in a 60/40 split to provide larger flat spaces.
Interior Features
In the front, the stylish and comfortable seats of the Landtrek feature a central armrest. The cabin is spacious and comfortable, with 1550 mm of shoulder space in the second row and no less than 50 mm of legroom to ensure passenger comfort. Seven grab handles in the cabin facilitate easy entry into the truck.
The new Peugeot Landtrek is equipped with the latest comfort features available in the brand's SUVs, including dual-zone automatic climate control, a large 10-inch HD touchscreen, a navigation system, and keyless entry/start thanks to Apple CarPlay ™ / Android Auto ™.
In summary, the Landtrek offers its customers all the comforts, making it ideal for daily family commuting and all lifestyle adventures, as well as meeting all business and commercial activity requirements.
Safety Features
Safety in the Peugeot Landtrek is ensured through four airbags and an electronic stability system that allows the driver to focus solely on steering when descending slopes. Safety features also include hill-start assist and an automatic traction control system that activates when the vehicle drifts off its intended path.
Engines and Performance
The Peugeot Landtrek offers a range of engines suitable for everyone. Available options include:
- Diesel engine with 1.9 liters displacement, producing 350 Nm of torque and a 6-speed manual transmission.
- Gasoline engine with 320 Nm of torque, available with either a manual or automatic 6-speed transmission, plus a driving mode adjustment feature for either sport or economy settings.
With a ground clearance of up to 235 mm, the new Peugeot Landtrek possesses all the essentials of a double cab pickup, whether it is two-wheel or four-wheel drive.
Drive System and Terrain
The Peugeot Landtrek 4x4's rear transport box is equipped with a differential lock that provides additional traction in case one wheel slips. The Borg-Warner device allows easy transitions between 2-high, 4-high, and 4-low modes with a simple turn of a key.
The Peugeot Landtrek 4x4 allows drivers and passengers to feel comfortable anywhere and at any time, thanks to the following capabilities:
- Water wading depth: 600 mm
- Approach angle: 29 degrees or 30 degrees (depending on the model)
- Departure angle: 27 degrees or 26 degrees (depending on the model)
- Climbing angle: 25 degrees
- Ground clearance: up to 235 mm (with 17-inch tires)
Warranty and Service Plan
The Peugeot Landtrek comes with a warranty and service plan for three years or 100,000 km, which includes maintenance every 10,000 km, aimed at improving reliability and enhancing operational costs—key factors that influence pickup truck buyers' decisions.
With all its features and what it reflects of Peugeot's legacy and ambitions in the Middle East, the Peugeot Landtrek is set to make a strong impact in the region once again.
Sales Prices
Prices start from $21,900.
