Introduction
To celebrate over 70 years of excellence in sports car manufacturing, Porsche is showcasing a collection of its rare classic cars that have never before appeared in the Gulf region. This exhibition takes place during the "Porsche Icons Festival," hosted at The Slab in Dubai Design District from November 19 to 20.
The Significance of the Festival
The festival represents the largest gathering of Porsche vehicles in the region, highlighting key events in Porsche's rich motorsport history.
- Display of rare classic passenger cars.
- Design studies making their public debut outside Germany, Porsche's home country.
- The largest collection of iconic classic models from the Porsche Museum established in 2021.
Attracting Audiences
This two-day event brings together enthusiasts of classic cars and contemporary art from both local and international communities.
Statements from Officials
Dr. Manfred Bräunl
Dr. Manfred Bräunl, CEO of Porsche Middle East and Africa, commented, "The festival provides an opportunity to witness the evolution of Porsche as a luxury sports car manufacturer and a high-level competitor in motorsport. However, the primary goal of this festival is to create an entertaining event for the public that showcases the brand's continuous development in line with its commitment to innovation, which is one of its core values."
Manfred Bräunl on the Brand
Manfred added, "What matters most to us is the image of the brand in the minds and hearts of people, especially the younger generation. Since 1948, we have not only been making luxury sports cars but also fulfilling dreams."
Festival Activities
The festival serves as a launching platform that the company can rely on for years to come. It features enjoyable activities for all visitors, consisting of several themed areas, including:
- The Unseen (Prototype Cars)
- The Library (Heritage)
- The Yard (Car Culture and Food Trucks)
- The Studio (Local and International Contemporary Art)
- The Garage (Motorsport)
- The Park (Family and Children Activities)
Future Expectations
Marcus Peter, Marketing Director at Porsche Middle East and Africa, stated, "The Porsche Icons Festival represents a new event celebrating classic Porsche cars, art, and automotive culture in the region, aiming to enhance community connections. I am confident that Porsche will achieve great success with this festival, given the vast number of customers and fans across the region."
Car Participation
Hundreds of unique Porsche cars owned by customers are expected to join some of the rare vehicles brought from Germany to participate in the festival.
