Historic Partnership: First ROX Motor Production Outside China
ROX Motor, a global luxury EV brand, has partnered with UAE-based W Motors to manufacture electric vehicles in Abu Dhabi. The agreement, signed at the Make It In The Emirates (MIITE) 2025 summit, marks ROX Motor’s first production facility outside China.
Why This Matters for the UAE
- Middle East Expansion: Strengthens ROX Motor’s regional presence.
- Local Industry Growth: Supports UAE’s Operation 300Bn industrial strategy.
- Sustainability Goals: Aligns with the UAE’s Net Zero 2050 vision.
The ROX 01: First Abu Dhabi-Made EV
The debut model, the ROX 01, will be produced at W Motors’ state-of-the-art Abu Dhabi facility. This luxury EV combines high performance with cutting-edge technology tailored for UAE climates. Read our ROX 01 review for details.
Leadership Perspectives
Jarvis, ROX Motor CEO: “This partnership accelerates sustainable mobility in the UAE and positions Abu Dhabi as an EV hub.”
Ralph Debbas, W Motors CEO: “Producing the ROX 01 here showcases our advanced manufacturing capabilities and commitment to local talent.”
Abu Dhabi’s Advanced EV Facility
The new factory features:
- AI-driven production lines for precision manufacturing.
- Climate-resilient designs for UAE weather conditions.
- Job creation and skills development for Emiratis.
UAE’s Strategic Vision
The project aligns with:
- Operation 300Bn: Boosting industrial GDP.
- Industry 4.0: Smart manufacturing integration.
- Net Zero 2050: Reducing carbon emissions.
Beyond Manufacturing: Local Tech Collaborations
ROX Motor is working with UAE partners to enhance EV technology:
| Partner | Focus Area |
|---|---|
| Enercap | High-performance batteries for longer range |
| Borouge | Lightweight, durable materials |
A Milestone for UAE’s Automotive Future
This collaboration underscores Abu Dhabi’s emergence as a global EV player, blending ROX Motor’s innovation with W Motors’ regional expertise.
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