Land Rover Partners with World Rugby for Rugby World Cup 2023

Introduction

Land Rover has consistently demonstrated its commitment to sports through collaborations with various sports organizations and events, including Formula 1. Recently, the brand has taken another significant step in the world of sports by partnering with World Rugby as the 5th Worldwide partner for the Rugby World Cup 2023, set to take place in France.

Celebrating the Partnership

To mark this partnership, Land Rover brought together its rugby ambassadors, Dimitri Yachvili and Bryan Habana, alongside the brand’s first-ever child mascot, Arthur, an eight-year-old resident of Paris.

Community Engagement

Since 2015, Land Rover has inspired thousands of children globally through its mascot program associated with the Rugby World Cup. This initiative allows young rugby enthusiasts to meet team captains on the field before matches.

Sustainability Efforts

In today’s world, sustainability is paramount. Land Rover has decided to name the mascots ‘Land Rover Defenders of Tomorrow’ to emphasize their commitment to sustainability. The chosen mascots are recognized for their passion for rugby and their dedication to making a positive impact on the world.

Arthur's Excitement

Arthur was selected through Land Rover France’s collaboration with France’s Top 14 competition and plays rugby for Racing Club Asnières near Paris. He expressed his excitement saying, “I am really excited to be the first Land Rover Defender of Tomorrow. I can’t wait for the Rugby World Cup 2023 to be in France, and to tell all of my friends at my rugby club that I am going to be on the pitch!”

Statements from Leaders

World Rugby Chairman Sir Bill Beaumont remarked, “Land Rover is a true partner of rugby at all levels, and we are delighted to be extending our worldwide partnership for Rugby World Cup 2023 in France. As a tournament and a rugby family, we are committed to making a positive impact in France and more widely for our planet for future generations to enjoy. Our worldwide partnerships with Land Rover have always been purpose-driven.”

Lennard Hoornik, Chief Commercial Officer at Land Rover, stated, “Land Rover has been at the heart of rugby for two decades. As we write this next chapter, we share France 2023’s commitment to making a positive difference in society through rugby. The next three years represent a significant time for Land Rover as we journey towards electrification and Rugby World Cup will play an important part in that.”

Gerry McGovern, Chief Creative Officer at Land Rover, added, “We’ve long celebrated our shared values with the rugby community, including passion, integrity, and our commitment to go above and beyond. Rugby World Cup 2023 offers even more opportunity to demonstrate the power of rugby, with the players acting as inspirational role models for future generations.”