Introduction
Al-Futtaim Toyota has unveiled the highly anticipated GR Sport model of the Land Cruiser in the region, elevating the status of one of the best-performing off-road vehicles in the Middle East. This vehicle delivers unparalleled performance on various terrains, complemented by a spacious, high-quality interior that ensures a luxurious experience on every journey.
History of the Land Cruiser
Since its launch in 1951, the Land Cruiser has maintained its position as a customer favorite due to its high levels of quality, durability, and reliability, reflecting Toyota's extensive expertise in the sector.
Improvements in the New Model
The new model, released after 70 years, features unprecedented enhancements to the vehicle's chassis and powertrain, securing its place at the top of the SUV category.
Participation in the Dakar Rally
The Land Cruiser made its debut in the Dakar Rally, the toughest rally in the world, in 1995 and has consistently participated in the commercial vehicle category for over 25 years.
Experience-Based Enhancements
The improvements in the new Land Cruiser (Series 300), particularly the GR Sport model, are the result of more than 25 years of experience gained from this intensely competitive sporting event. The company utilized feedback from rally drivers to develop the GR Sport model, introducing enhancements to improve the vehicle's safety, ease of handling, and capability to navigate the most challenging driving conditions.
Vehicle Design
Toyota emphasizes its confidence in the vehicle's design dimensions, which have proven effective and have been maintained by engineers without alteration, despite adopting Toyota's new TNGA platform.
New Enhancements
- Reduced vehicle weight
- Lowered center of gravity
- Adoption of a new powertrain
- Incorporation of new elements in interior and exterior designs
- Advanced safety features
Special Features of the GR Sport
The new GR Sport model boasts exclusive new features, including the world's first electronic kinetic dynamic suspension system, which manages stability and control adjustments.
Driving Technology
A new 3D display screen for monitoring various terrains helps the driver assess the road conditions around the vehicle, a new technology in Toyota vehicles that makes maneuvering at low speeds safer and more reliable.
Vehicle Performance
The GR Sport model is equipped with a limited-slip torque sensor, which enhances performance on various off-road terrains.
Distinctive Interior Design
The vehicle's interior features a distinctive leather-wrapped steering wheel and a dedicated start-up display, along with GR branding on the front seats and automatic carbon fiber panels.
Management Statements
Commenting on the launch, Andy Baratt, General Manager of Al-Futtaim Lexus and Al-Futtaim Toyota, stated, "We are excited by the tremendous response to the unveiling of the all-new Land Cruiser 300 series, which has solidified this vehicle's place and presence in the heritage and history of the UAE."













