Volkswagen Fleet Design Competition in Dubai
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Volkswagen Fleet Design Competition in Dubai

Dubai, February 4, 2013: Duplays and Al Nabooda Automobiles, the exclusive dealer for Volkswagen in Dubai and the Northern Emirates, invite design talents to participate in an exciting new competition to create the most beautiful fleet of cars on the roads of Dubai.
Competition Details
The launch of this competition celebrates Al Nabooda's sponsorship agreement with Duplays, the leading company in the UAE connecting sports enthusiasts and activities across Dubai and surrounding areas. The competition features a fleet of brand-new Volkswagen vehicles, including the latest Touareg and Polo models.
Participation Requirements
This design competition is open to both amateur and professional designers. Participants are challenged to create wraps for the new fleet of vehicles, which will be driven around the city by Duplays members. Key requirements for the design include:
- Highlighting the value added by Duplays through its philosophy.
- Focusing on the enjoyment of playing sports, social interaction, and community engagement.
Support for Local Talents
In an effort to support local talents, Al Nabooda Automobiles and Duplays will reach out to universities in the country to encourage design students to participate in the competition. The winner, selected by a panel of judges including:
- Rafi Bousaidi, Founder of Duplays
- Bashar Yousfi, Marketing Manager at Volkswagen Dubai
- Tom Urquhart from Dubai One TV
will receive a prize from Volkswagen - Duplays, along with a week-long stay at a five-star hotel, with transportation provided by a 2013 Volkswagen Scirocco R.
Showcasing Winning Designs
The top ten designs will be showcased on Duplays' Facebook page in mid-February, while the winning design will be unveiled at the Volkswagen showroom on Sheikh Zayed Road in mid-March.
Statements from Officials
Commenting on the new sponsorship agreement with Duplays, Thierry Sisse, General Manager of Volkswagen at Al Nabooda Automobiles, stated:
"The work that Duplays does in the UAE has a significant impact on the social life of residents. They bring people together, encouraging them to live actively, adopt a healthy lifestyle, and raise awareness of the opportunities we offer. We are happy with the work they do and are proud to support them."
He added: "Duplays clients share the same interests as our customers who choose Volkswagen cars – families and individuals who enjoy an active social life and want to make the most of their leisure time."
He continued: "We look forward to seeing the creative talents participating in the competition, and we hope for widespread participation from residents of the UAE."
Rafi Bousaidi, Founder of Duplays, also commented: "The support we have received from Volkswagen Al Nabooda Automobiles has been a crucial factor in the company's development over the past years. The idea of Volkswagen cars wrapped in green, white, and black is a fantastic way for residents of the UAE to discover our sports services, and we are excited to see new ideas and creative designs from our community."
How to Participate
Those interested in participating in the competition can find more information on the Duplays website at duplays.com/vwdesigncomp. The deadline for submissions is February 17, 2013.