Volkswagen Launches Pop-Up Store at Doha Festival City in Qatar

Overview of the Pop-Up Store

Volkswagen, in partnership with Q-Auto, has launched a pop-up store at Doha Festival City. This store represents the German carmaker’s initiative to expand its operations in the state of Qatar.

Location and Purpose

The pop-up store is strategically opened on the ground floor of Doha Festival City Mall, adjacent to Harvey Nichols and The Molten Chocolate Café. Volkswagen aims to connect with the people of Qatar through this innovative retail space, allowing visitors to engage with experts who will introduce them to the extensive Volkswagen product lineup.

Future Plans in Qatar

In addition to the pop-up store, VW has several initiatives planned that align with Qatar’s Vision 2030 sustainable mobility goals.

Commitment to the Community

“As a brand focused on moving people forward, we’re committed to connecting with the local community and want to be closer to our customers. The pop-up store is our first step towards building an enhanced Volkswagen experience for our customers in the State of Qatar,” commented Victor Dalmau, Managing Director of Volkswagen Middle East.

Importance of the Qatari Market

“Qatar is a very important market for us in the Middle East and we are focused on expanding our presence in the state in an impactful way,” he concluded.

Comments from Q-Auto

Ahmed Sharifi, General Manager of Q-Auto, stated: “Q-Auto is proud to be the exclusive dealership for Volkswagen in the state of Qatar. We look forward to collaborating with Volkswagen to offer more customer-oriented experiences both now and in the future for the people of Qatar.”