Ford Joins Forces With F 150 Clubs To Launch All New Model In The Region
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Ford Launches the All-New 2021 F-150 in the Middle East
Introduction to the Launch Campaign
To mark the arrival of the all-new 2021 F-150 in the Middle East, Ford Direct Markets joined forces with its existing band of loyal F-150 clubs and owners to kick off its ‘Make Way for the Beast’ campaign. The campaign’s kick-off film was shot at the Al Qudra desert in the UAE late last year, adhering to Coronavirus safety and social distancing protocols.
Collaboration with F-150 Owners
Regionally, it was the first time Ford collaborated with its customer base for a product launch. The band of loyal Ford truck owners played a vital role in the successful completion of the film, creating a truly momentous occasion for the arrival of the new iteration of the Middle East’s favorite truck.
Quote from Ford's Marketing Director
“The response received from F-150 owners and clubs to be part of the launch of the all-new model was truly overwhelming and a one-of-a-kind occasion that involved our strongest asset, our customers,” said Chris Probert, Marketing Communications Director, Ford Direct Markets. “The enthusiasm to partake in unveiling the all-new model was a clear indication of our customers' sentiment towards the brand and the confidence they have in us to deliver products that are sought after in the Middle East.”
Behind-the-Scenes Insights
In addition to being featured in the film, Ford conducted behind-the-scenes interviews with respective F-150 owners who shared their thoughts on the all-model and their Ford Truck Life experiences. The attendees received a sneak preview of the film before its official launch and drove away with Ford truck memorabilia as a token of appreciation.
Owner Experience
“I was thrilled to receive the invite from Ford to be a part of the regional launch film experience,” said Fernando Inacio, owner of a first-generation F-150 Raptor. “I am always excited to get behind the wheel of my truck – it has a street presence like nothing else out there and gives me unlimited off-roading opportunities that I’m sure will continue with the all-new F-150.”
New Features of the 2021 F-150
The all-new F-150 offers the latest driver-assist features as part of Ford Co-Pilot360™ 2.0. More features are now standard on XL, including:
- Pre-Collision Assist with Automatic Emergency Braking and Pedestrian Detection
- Rearview camera with dynamic hitch assist
- Auto high-beam headlamps
- Auto on/off headlamps
The all-new 2021 F-150 is available in showrooms across the region.
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