More than the product, it is the experience customers receive that invites them to visit an organization and keeps the business afloat. For the past several years, companies have been investing a significant amount of resources in generating consumer insights and tailoring their operations to achieve exceptional levels of service quality and engagement.

Collaboration with Kanari

Realizing the benefits of this approach, Al Masaood Automobiles, the authorized distributor of Nissan, Infiniti, and Renault in the regions of Abu Dhabi, Al Ain, and the Western region, has collaborated with Kanari, a Dubai-based experience management technology company. Kanari critically appraises consumer feedback to generate insights that assist its clientele in enhancing the customer experience.

Benefits of Experience Measurement Solutions

Programs tailored to meet the unique needs of Al Masaood Automobiles, such as experience measurement solutions, will allow the company to interact with a larger number of customers than before. This will help reopen doors for those customers who previously turned away due to dissatisfaction.

Understanding Market Needs

For a product or brand to excel, an organization must be attuned to market needs and processes, in addition to the requirements and ideologies of its target customer base. Through Kanari’s methods and plans, Al Masaood Automobiles will be able to better understand its consumers and adapt its products, marketing strategies, and processes according to their aspirations and behaviors. This will also simplify the process of drafting training programs and organizational structures to ensure that both consumers and employees are satisfied.

The Role of Kanari

Kanari is likely to play an indispensable role in making Al Masaood Automobiles stronger than ever before with its modern strategies to cater to even the most discerning clients, providing them with a unique service experience.

Customer-Centric Approach

Emphasizing its ‘Customer First’ approach, Stephan Davies, General Manager of Customer Experience and Network Development at Al Masaood Automobiles, stated, “At Al Masaood Automobiles, we have an all-encompassing ‘Customer First’ approach; therefore, we ensure that the whole organization has visibility on what our customers think, feel, and say. Through our collaboration with Kanari, we have digitized and automated our systems to receive real-time insights from our customers. Thanks to their innovative platform, we are communicating with a very wide customer base easily and listening to their feedback to better understand their needs and take action to improve their customer journey. Moreover, our cooperation has allowed us to tailor-make our customer experience systems and dashboards to holistically measure customer experiences across various touchpoints. We welcome this partnership and look forward to working closely with the Kanari team to further enhance customer experience at Al Masaood Automobiles.”

Future Implications

Expressing gratitude for the partnership, Subhi Farah, CEO of Kanari, commented, “We are very delighted to see Al Masaood Automobiles leveraging Kanari’s technology to listen to customers in real-time, adapt to customer expectations, and drive improvements in the customer experience. We look forward to supporting Al Masaood Automobiles in their CX transformation and in generating actionable insights and a positive ROI on experience.”

Such initiatives are crucial to cater to the youth, who possess a radically different personality and seek much more than just a feature-laden product. It is anticipated that more brands will adopt such innovative measures in the future to gain a competitive advantage and win the loyalty of their customers.

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