Ford Bronco Launches First EV and Plug-In Hybrid Models in China

Bronco New Energy: Two Electrified Options

Ford has unveiled its first electrified Bronco models exclusively for the Chinese market:

The vehicles appear based on the Bronco Sport platform rather than the body-on-frame Bronco, featuring:

• Four-door unibody design
• Signature Bronco styling cues
• Hatch-mounted spare tire
• Badlands off-road trim available

How These Compare to Current Bronco Models

Key Differences from U.S. Broncos

• No removable roof options
• Likely less extreme off-road capability
• Focus on urban-adjacent adventure

Market Strategy and Global Availability

The Bronco New Energy will launch in China late 2024, with no official confirmation for other markets. However:

• Middle East Potential: GCC's growing EV infrastructure could support the PHEV version
• U.S. Implications: Ford previously promised hybrid Broncos for North America
• Regional Adaptation: Desert climate package would be essential for Gulf markets

Ford's Chinese joint venture with JMC is leading this development, suggesting initial focus on Asian markets.

What We Still Don't Know

Pending official details from Ford:

• Exact power outputs for both versions
• Charging speeds and infrastructure compatibility
• Off-road capability specifications
• Interior technology features
• Pricing for Chinese market