Zeekr has unveiled a redesigned version of its flagship Zeekr showroom in Dubai, refreshing its ZEEKR Space facility on Sheikh Zayed Road as the premium electric vehicle brand continues to expand its presence across the UAE. The updated showroom introduces a more streamlined customer journey and provides a new setting for Zeekr's growing range of electric and electrified models.
The facility originally opened in 2024 as Zeekr's first dedicated ZEEKR Space in the UAE, with the launch led by AW Rostamani Group, the brand's official distributor in the country. The original showroom introduced UAE customers to models including the Zeekr 001 and Zeekr X.
Rather than relocating, Zeekr has redesigned the existing Sheikh Zayed Road facility. The update comes as the brand's UAE portfolio expands beyond its initial models, with vehicles such as the Zeekr 7X, Zeekr 9X, Zeekr 001 and Zeekr X forming part of its growing local presence.
What is new about the Zeekr showroom in Dubai?
The redesigned Zeekr showroom in Dubai focuses on improving how visitors experience the brand and its vehicles. Zeekr has reconsidered the layout and customer flow inside the existing Sheikh Zayed Road facility, creating a more premium and streamlined environment rather than opening a completely new location.
According to Zeekr UAE, the redesign considers the different stages of the customer journey, from entering the showroom and exploring the vehicles to interacting with the brand and its technology. The approach reflects Zeekr's wider move toward positioning its retail locations as part of the overall premium EV experience.
The showroom's location on Sheikh Zayed Road also remains significant. The road is one of Dubai's main commercial and automotive corridors, giving the facility high visibility while providing access to customers travelling between major areas of the city.
Zeekr's flagship Dubai location evolves with its lineup
The redesign comes at a different stage of Zeekr's UAE operation compared with when the original showroom opened. The first ZEEKR Space in Dubai introduced the brand locally through the 001 shooting brake and X compact SUV, while the UAE lineup has since expanded with additional models and upcoming products.
Zeekr's official distributor, AW Rostamani Group, opened the first dedicated ZEEKR Space on Sheikh Zayed Road in 2024. Later that year, the group expanded the brand's physical presence with a second ZEEKR Space showroom in Abu Dhabi.
The expansion means the redesigned Dubai facility now serves a broader product portfolio. The current UAE range includes the Zeekr 001, Zeekr X and Zeekr 7X, while the Zeekr 9X and Zeekr 009 are part of the brand's upcoming product push in the market.
YallaMotor's current UAE listings also show the continued expansion of the Zeekr range, with the 001, X, 7X, 9X and 009 represented across the new-car section.
Zeekr 9X takes the spotlight in Dubai
The Zeekr 9X is one of the most notable vehicles associated with the showroom's latest phase. The large premium SUV has been displayed at the Dubai facility ahead of its local market launch, giving UAE customers an early opportunity to see the upcoming flagship model.
Zeekr UAE is currently accepting pre-orders for the 9X, while customer deliveries are expected to begin within the next one to two months based on the information provided for the local market.
The 9X is particularly important to Zeekr's UAE strategy because it expands the brand into the premium large-SUV segment. The model uses a hybrid powertrain rather than following the fully electric configuration of vehicles such as the Zeekr 001 and X.
YallaMotor currently lists the Zeekr 9X among the brand's UAE models, with its local price shown as coming soon. The UAE market listing identifies the available versions as hybrid models with automatic transmissions.
The 9X also represents the kind of vehicle that can broaden Zeekr's appeal in the UAE, where large premium SUVs remain an important part of the new-car market. Its presence at the redesigned showroom therefore gives the facility a role beyond simply displaying the brand's established EV models.
Zeekr expands its UAE retail presence
The redesigned Dubai showroom forms part of a broader expansion of Zeekr's retail footprint in the UAE. After establishing the Sheikh Zayed Road location, AW Rostamani Group opened a dedicated Zeekr Space in Abu Dhabi in November 2024, extending the brand's physical presence into the capital.
The Abu Dhabi showroom followed the Dubai launch and gave customers in the capital access to Zeekr's product range and brand experience. AW Rostamani described the Abu Dhabi opening as another step in expanding premium electric mobility across the UAE.
The strategy also coincides with a wider expansion of Zeekr's product portfolio. The brand is no longer represented in the UAE by only the 001 and X. Its range has expanded to include the 7X, while the 9X and 009 are adding different vehicle formats to the lineup.
For Dubai customers, the Sheikh Zayed Road showroom remains the central physical representation of the brand. Its redesign gives Zeekr a refreshed retail environment as the company introduces more products to an increasingly competitive premium EV market.
Why the Dubai showroom matters to Zeekr's UAE strategy
The redesigned showroom matters because Zeekr is entering a more competitive phase in the UAE. As the brand adds vehicles and targets different segments, its flagship Dubai location becomes an important point for customers to experience the products in person and understand the technology behind the range.
Dubai also has a strong concentration of premium and luxury vehicle buyers, making Sheikh Zayed Road a strategic location for a brand positioning itself above the mainstream electric-car market. The showroom provides Zeekr with a physical presence in one of the UAE's most visible automotive areas.
The location can also appeal to customers interested in the growing premium Chinese automotive sector. Several Chinese brands have expanded their UAE operations in recent years, increasing competition across electric, hybrid and luxury vehicle segments.
For Zeekr, the challenge is no longer simply establishing awareness. The brand now needs to build a consistent retail experience around an expanding product portfolio. The redesigned flagship showroom is one of the clearest physical signs of that transition.
What does the redesigned Zeekr showroom mean for UAE customers?
For UAE customers, the redesigned showroom provides a refreshed location to explore Zeekr's latest models and upcoming vehicles. Its biggest change is the updated customer environment rather than a change in location, while the expanding lineup gives visitors more products to consider than when the showroom first opened.
The showroom is particularly relevant for customers considering premium electric vehicles who want to compare different body styles and powertrain approaches in person. The current and upcoming Zeekr range spans shooting brakes, compact SUVs, larger SUVs and MPVs, giving the brand a broader presence than it had at launch.
The availability of models such as the Zeekr 7X and upcoming 9X also means the showroom can serve different customer requirements. Meanwhile, the 001 remains part of the brand's flagship product offering, with YallaMotor currently listing the 2026 model at AED 226,900 and a 544-hp output for the UAE market.
For customers interested in purchasing a Zeekr in the UAE, the redesigned facility therefore provides a direct opportunity to see the latest products while the brand continues to develop its local lineup.
Zeekr showroom Dubai: What happens next?
The redesigned Sheikh Zayed Road facility is expected to remain Zeekr's flagship retail location in Dubai as the brand continues introducing new models to the UAE. The arrival of the 9X and other upcoming vehicles should give the showroom an increasingly important role in Zeekr's local product launches.
Zeekr's next stage in the UAE will likely focus on expanding its lineup and strengthening its presence across the country's major markets. With a showroom already established in Abu Dhabi and an updated flagship in Dubai, the brand has built a retail foundation for its next phase of growth.
The showroom's evolution also reflects how quickly Zeekr's UAE operation has developed. The original 2024 facility was built around a much smaller product range, while the redesigned space now supports a broader portfolio and a more established brand presence.
Zeekr showroom Dubai: Verdict
The redesigned Zeekr showroom in Dubai represents more than a cosmetic update to the brand's UAE retail network. It arrives at a time when Zeekr is expanding its product range, introducing new powertrain technologies and targeting a wider selection of premium vehicle segments.
The Sheikh Zayed Road location remains the brand's flagship UAE showroom, while the addition of the Zeekr 9X and other upcoming models gives the facility greater relevance than it had when it opened in 2024.
For Zeekr, the refreshed showroom provides a stronger physical platform for its next stage in the UAE. For customers, it offers a more contemporary setting in which to explore the brand's growing electric and electrified vehicle portfolio.
FAQs
The redesigned Zeekr showroom is located on Sheikh Zayed Road in Dubai and remains the brand's flagship retail facility in the UAE. It originally opened in 2024 as the country's first dedicated ZEEKR Space before receiving its latest redesign.
Where is the Zeekr showroom in Dubai?
The flagship Zeekr showroom is located on Sheikh Zayed Road in Dubai.
Who operates Zeekr in the UAE?
AW Rostamani Group is Zeekr's official distributor in the UAE. The group launched the first ZEEKR Space showroom on Sheikh Zayed Road in 2024.
Which Zeekr models are available in the UAE?
Zeekr's UAE lineup includes models such as the 001, X and 7X, while the 9X and 009 are part of the brand's expanding and upcoming local portfolio. Current YallaMotor listings also show the 007 and 9X among Zeekr's UAE models.
Is the Zeekr 9X available in Dubai?
The Zeekr 9X has been displayed at the Dubai showroom and is available for pre-order, with customer deliveries expected to begin in the near future according to the supplied UAE market information. YallaMotor currently lists its UAE price as coming soon.
Does Zeekr have a showroom in Abu Dhabi?
Yes. AW Rostamani opened a second ZEEKR Space showroom in Abu Dhabi in November 2024 after launching the first UAE facility in Dubai.
