INEOS Automotive has revealed its eagerly anticipated Grenadier SUV, a no-nonsense 4x4 that is set to meet the demands of its future owners for a rugged, capable, and comfortable go-anywhere working vehicle. The Grenadier project started by identifying a gap in the market, abandoned by several manufacturers, for a utilitarian off-road vehicle.
“The brief was simple. We set out to design a modern, functional, and highly capable 4x4 vehicle with utility at its core”, said Toby Ecuyer, Head of Design. “A design that is ‘easy-to-read’, with no ambiguity about the Grenadier’s role in life. There to do everything you need, and nothing you do not. Nothing is for show. Modern engineering and production techniques ensure the Grenadier is highly capable, but we have been able to stay true to the essence of creating a utilitarian vehicle that will stand the test of time”.
Dirk Heilmann, INEOS Automotive’s CEO, said: “We are delighted to be able to share the design of the Grenadier so early in the process. Most manufacturers would hold back, but we are a new business, building a new brand, and we want to take people with us on this exciting journey. Showing the design now allows us to focus on the critical next phase of the vehicle’s development, testing its capability and durability. We have a very challenging program ahead, as we put prototypes through their paces in all conditions, on the way to accumulating some 1.8 million test kilometers over the coming year.”
