MG Motor and Inter Emirates Motors Open Three New Showrooms in the UAE

Opening New Showrooms

MG Motor and Inter Emirates Motors (IEM), a subsidiary of Ali & Sons Holding and the official dealer for the MG brand in the UAE, have announced the opening of three entirely new showrooms across the UAE. Alongside this new partnership, the showrooms will provide an exceptional range of British-origin models to more customers than ever before.

Showroom Locations

The new showrooms are now officially open to welcome customers in:

• Dubai on Sheikh Zayed Road
• Abu Dhabi in Al Zahiyah area
• Ras Al Khaimah on Al Ittihad Road

These showrooms represent a significant investment and will ensure customers receive the best sales and after-sales support, in line with MG's commitment to achieving the highest levels of customer satisfaction.

MG Model Lineup

Customers can choose from an impressive lineup of modern and high-value MG models, which include:

• MG HS, winner of the 'Car of the Year in the Middle East 2020' award
• The new MG5, recognized as the 'Best Compact Sedan' in the Middle East
• MG RX8, a seven-seat sports utility vehicle
• MG RX5
• MG 6
• MG ZST, a compact SUV
• MG ZS EV, fully electric

All models come with the best-in-class manufacturer warranty in the region, extending for six years or 200,000 kilometers.

Ramadan Offers

In celebration of Ramadan and the showroom openings, a range of exceptional offers is being provided for both existing and new customers, which include:

• One year of free insurance and free registration for every new MG vehicle
• A chance to win an 'iPhone 12' or a fuel voucher worth 1,000 AED
• Free maintenance service for up to 200,000 kilometers
• MG Safety Campaign 2021 with discounted services for current customers

These exclusive offers are valid from April 1 to May 31.

Showroom Details

The Dubai showroom, covering 1,000 square meters, showcases 15 cars and features a 7 x 5 meter outdoor LED screen, along with a celebration area where customers can receive their new vehicles. In Abu Dhabi, the 700 square meter showroom is located in one of the city's most prominent buildings, while the expansive 1,600 square meter showroom in Ras Al Khaimah includes a dedicated service and parts center. All three locations feature designated areas for electric vehicles, reflecting MG's commitment to electric mobility.

Service Centers

Inter Emirates Motors operates three specialized service centers in the UAE, employing around 100 after-sales staff and equipped with 32 vehicle lift stations. The centers are as follows:

• Dubai location in Al Khabeesi, Deira - 2,700 square meters
• Service center in Abu Dhabi, located in Al Musaffah
• Ras Al Khaimah location - 600 square meters connected to the new showroom

Official Statements

Commenting on this development, Mohammed Ali Khalfan Al Dhaheri, General Manager of Inter Emirates Motors, stated: "The launch of these three showrooms, along with more to open by the end of this year, reflects our confidence in the MG brand and our strong commitment to both new and existing customers in the UAE. With a shared passion for heritage, trust, and delivering unparalleled experiences, we are incredibly excited to explore the promising opportunities this new partnership brings."

Tom Lee, CEO of MG Motor in the Middle East, added: "Ali & Sons Holding has an excellent reputation for delivering high-quality customer services with extensive experience in the automotive sector. We have big ambitions for the MG brand in the Middle East, and we are pleased to partner with Inter Emirates Motors, which will help us increase our sales and enhance brand growth in the region. We look forward to making a significant impact in the UAE automotive market, just as MG has across the region in recent years."

About MG Motor

Notably, the MG brand officially returned to the Middle East in 2015 and has enjoyed significant success since then, entering last year into the list of the top 10 automotive manufacturers in the GCC. Ali & Sons Holding, established in 1979, holds a prominent position in the UAE and has long been partnered with some of the world's most prestigious car brands. Today, through Inter Emirates Motors, MG customers in the UAE can benefit from the unmatched expertise that the group brings to the automotive sector.