Phillips 66 launched in UAE
Tags:
Central Motors & Equipment Partners with Phillips 66 Lubricants in the UAE
Introduction
Central Motors & Equipment (CME), a member of the Al Fahim Group and supplier of automotive products, has become an official dealer of Phillips 66 Lubricants, one of the largest finished oil providers in North America. This partnership was announced in February 2015.
Launch Event
The industry witnessed this month the partnership come to realization as one of Phillips 66’s well-known products, Kendall Oil, was showcased in the UAE for the first time at an exclusive launch event in Dubai. The event was attended by Khaled Abdul Karim Al Fahim, Board Member of Al Fahim Group.
Impact on CME's Brand Portfolio
The inclusion of Phillips 66 products to CME's offerings enhances their international brand portfolio, which already includes Michelin and Bosch.
Moreover, CME’s Automotive Aftermarket Division has witnessed a 30% growth in sales performance in 2015 compared to the previous year, establishing the company as a frontrunner in the automotive industry in the UAE.
Statements from Leadership
Ismaeel Hassen, General Manager of CME
Ismaeel Hassen expressed: “I’m delighted that we can now officially supply our customers with the best engine oils, lubricants, and power transmission fluids available in the market; as we always strive to provide the most premium products for our customers. This partnership reflects positively on CME and the Al Fahim Group as an organization when global brands like Phillips 66 trust us to supply their brand in this market. I’m looking forward to collaborating closely with them and expanding our business in the future.”
Julie Thompson, International Director of Sales for Phillips 66
Julie Thompson added: “It’s a pleasure to work with the Al Fahim Group and CME. Having effective distributors for our premium products is great for business. I’m confident that our partnership will be a success.”
Related Articles
Editor's Picks
