It all began on 16th September when GMC invited us and several other publications to the regional launch of the 2014 GMC Sierra. We made our way to the Mina A’Salam hotel at Madinat Jumeirah, not knowing what was in store for us. All we knew was we were going to a secret location for the unveiling.

The Journey to the Launch

Following sign-up and receiving our welcome kits, we were directed to the main entrance where large black tinted SUVs awaited us. A few moments later, we pulled up into the Mall of the Emirates. This marked my first launch in a mall, which made it even more exciting.

Experiencing Ski Dubai

We made our way to Ski Dubai, and after getting suited and booted, we were ready to head into the snow park. Inside the snow park, we found:

Ice sculptures
Snack and beverage stands
A DJ

The lights dimmed, the music got louder, and the event officially began. A group of skiers decorated with LED lights zigzagged their way down the ski slope, while from the other end, three 2014 GMC Sierras made their way up effortlessly with standard tires. If showcasing power and all-round capability was the aim, GMC nailed it by launching the 2014 Sierra at Ski Dubai.

First Impressions of the 2014 GMC Sierra

Following a few words by Jeffrey Luke, the Executive Chief Engineer, and John Stadwick, President and Managing Director of GM Middle East, we viewed each car for the very first time. The 2014 GMC Sierra had been completely redesigned, which was clear even at first glance. Key features included:

New headlights
Redesigned grille
Updated bumpers

Upon closer examination, you’ll notice the new body structure flaunting larger flared wheel arches, front-hinged rear doors, and corner steps on the rear bumper that make climbing into the bed easy, regardless of whether the tailgate is up or down. The steps are paired with grips formed into the top of each bedside.

Distinct Models of the GMC Sierra

Though all three trucks present looked great, each was unique in its own way:

Bright Red Sierra: A regular cab and clearly an entry-level model with cloth seats, a small infotainment screen, and the smallest rims measuring 17 inches.
Stunning Black Sierra: A crew cab offering more space and slightly better features.
Gorgeous Blue Extended Cab Sierra: Featured the signature ‘C’ shaped headlights with LEDs and sported the largest wheels.

Culinary Experience

After sitting in each of the trucks and sipping on some hot chocolate, we made our way to Karam Beirut, a Lebanese restaurant overlooking the entire ski slope, and feasted on a number of absolutely delicious dishes. As the day came to a close, I could barely contain my excitement to get back to the hotel in the morning and head out with the Sierra.

Pricing Information

PRICING: Although the Sierra will only be available for sale from the first week of November, this gives you enough time to start saving up for the model you desire:

Regular Cab: AED 107,983
Double Cab: AED 115,428
Crew Cab: AED 120,915
Denali: AED 198,392

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