Audi's €13 Billion Investment Plan Until 2016
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Audi's €13 Billion Investment Plan Until 2016

Audi's Economic Direction
Ingolstadt, January 2, 2013 - Despite the challenging economic conditions impacting companies worldwide, Audi plans to maintain its ambitious capital expenditure program. The group will invest €13 billion by 2016 to accelerate growth in line with the company’s 2020 strategy. These expenditures will primarily focus on:
- Developing new products
- Innovating new technologies
- Constructing new factories
Audi's Investments in Germany
Approximately €8 billion will be invested in the German locations in Ingolstadt and Neckarsulm. Additionally, Axel Strotbek, Member of the Board of Management for Finance and Administration at AUDI AG, stated:
"We will continue to invest substantial amounts to pursue our development strategy. We plan to spend over €2 billion annually on new products and technologies."
Updating Audi's Portfolio
Overall, more than €10.5 billion will be allocated until 2016 to update and expand Audi's product portfolio, as well as to fund core areas such as:
- Lightweight designs
- Electric vehicles
- Improving conventional engine efficiency
Global Production Expansion
Nearly €8 billion has been earmarked for German sites over the next five years. Furthermore, the expansion of Audi's plant in Győr, Hungary, is set to be completed in 2013, which will include:
- Body manufacturing workshop
- Painting workshop
- Stamping workshop
In addition, the group is expanding its capabilities in China, with plans for Audi vehicles to roll off the assembly line at the Foshan plant in early 2014. Moreover, the San José Chiapa plant in Mexico is expected to begin producing Audi cars by 2016.
Audi's Future Goals
Finance Director Strotbek added:
"Expanding our manufacturing infrastructure worldwide will help us continue to grow. Audi aims to sell over two million vehicles annually by 2020 to become the world's number one premium car brand."
To achieve this goal, Audi hopes that its innovations will attract customers from around the globe. Ultimately, the company seeks to balance financial success with social and environmental concerns to enhance its unique corporate image.