Top 10 Chinese Brands

 

 

Chinese car brands are reshaping the UAE market with a mix of affordability, advanced features, and region-specific engineering. Their market share grew from 8% in 2023 to 12% in 2024, and experts predict it could hit 18–20% soon. Offering competitive pricing, warranties up to 7 years, and features like 360° cameras and adaptive cruise control, these brands are gaining traction. Here’s a quick look at the top players:

• BYD: Known for EVs like the Han EV, Tang, and the high-end Yangwang U8, with prices ranging from AED 54,000 to AED 600,000.

• Chery: Popular for family SUVs like the Tiggo series, offering 7-year warranties and plug-in hybrid models.

• XPeng: Focused on premium EVs with autonomous driving, priced between AED 200,000 and AED 300,000.

• MG Motor: Combines affordability with features, offering models like the MG ZS EV and RX8 starting at AED 60,500.

• Geely: Blends Volvo-inspired design with models like the Monjaro and Geometry C, offering premium features at competitive rates.

• Deepal: Specialises in EVs and extended-range hybrids, with starting prices around AED 119,900.

• Jaecoo: Urban SUVs like the J7 and J8 PHEV, combining off-road capability with modern design.

• ZEEKR: Premium EVs like the 001 and 7X, tailored for luxury buyers in the UAE.

• Ji Yue: AI-driven EVs like the Ji Yue 01, offering futuristic designs and smart features.

• Dongfeng: Affordable and reliable, with models like the AX7 starting at AED 78,900 and an electric range of up to 1,200 km.

 

Chinese brands are meeting UAE drivers' needs with tailored engineering for the climate, competitive pricing, and long warranties. Whether you’re looking for a budget-friendly option, a luxury EV, or a family SUV, these brands offer diverse choices.

1. https://www.byduae.ae/en/BYD

Market Presence in the Middle East

BYD has established a solid foothold in the UAE through its partnership with Al-Futtaim Electric Mobility and expanded its reach to Iraq in December 2025 via NAT. The influence of Chinese automakers in the UAE has grown significantly, with their market share increasing from 4% to nearly 7% in 2024, driven by an impressive 86% rise in sales.

In addition to passenger vehicles, BYD introduced four commercial electric vehicles in the UAE in March 2025. These vehicles are aimed at the public transport and delivery sectors, aligning with the UAE National EV Policy, which targets 50% electric vehicle adoption by 2050. This strategic expansion highlights BYD’s efforts to cater to the region's mobility needs with a diverse range of options.

Key Models and Their Features

BYD offers two distinct series to meet varied customer preferences. The Dynasty Series, which includes models like the Han EV and Tang, is designed with spacious interiors and refined aesthetics, ideal for long-distance travel. Meanwhile, the Ocean Series focuses on urban driving, featuring youthful, modern cars such as the Dolphin, Seal, and Atto 3.

The brand also boasts specialised sub-brands. Denza offers the luxury D9 MPV, while Yangwang delivers high-performance models like the U8 SUV and the U9 hypercar. The U9 made headlines in September 2025 when it reached a record-breaking speed of 496.22 km/h at Germany’s ATP Papenburg test track. For off-road enthusiasts, Fangchengbao provides vehicles like the Bao 5, engineered for the GCC's challenging desert terrains and built on the advanced DMO platform.

Technology and Innovation

BYD’s technology is tailored to meet the region’s demanding conditions. The Blade Battery is engineered for durability and safety, even in the extreme heat of the GCC. Electric models offer over 500 km of range per charge, and the Han EV impresses with an acceleration from 0 to 100 km/h in just 3.9 seconds.

"Through our leading technologies, we have created three benchmarks for flagship EVs in terms of safety, performance, and luxury."
– Wang Chuanfu, President, BYD Co., Ltd.

The e-Platform 3.0 enhances efficiency with its 8-in-1 drive module, achieving an efficiency rate of over 89%. It also includes heat pump technology to maximise range, even in varying climates. Other advanced features include the DiPilot driving assistance system and the DiLink 3.0 Smart Network, which comes with a 15.6-inch Ultra HD rotary screen for an enhanced user experience.

Affordability and Pricing Strategy

BYD’s pricing strategy caters to a wide range of budgets, from its entry-level models to the high-end Yangwang U8, which is priced at approximately AED 600,000. This tiered approach ensures there’s something for every customer.

2. Chery

Market Presence in the Middle East

Chery has seen a dramatic rise in demand within the UAE, with growth exceeding 390%. This success is largely attributed to the brand's focus on addressing the specific needs of the Middle Eastern market, including its unique climate and consumer preferences. Models like the Tiggo series, designed with spacious interiors and seven-seat configurations, have made Chery a practical choice for families in the UAE.

To build customer trust, Chery offers an extended warranty that surpasses industry norms - up to 7 years or 200,000 km in the UAE. This customer-centric approach has helped Chery carve out a competitive position as Chinese automakers aim to capture 15% of the GCC market share by 2025, a significant leap from just 2% in 2019. In October 2025, Chery introduced Plug-In Hybrid Electric Vehicle (PHEV) models like the Tiggo 9 PHEV and Arrizo 8 PHEV in Emirates showrooms, highlighting its commitment to sustainable mobility in the region.

Next, let’s take a closer look at Chery’s flagship models and their standout features.

Key Models and Their Features

Chery's lineup is tailored to meet the needs of UAE families and urban drivers alike. The Tiggo 8 Pro Max, a flagship family SUV, comes equipped with a 1.6L turbocharged engine delivering 197 horsepower, a 360-degree camera system, and adaptive cruise control. For those in the market for a mid-size SUV, the Tiggo 7 Pro offers features like a panoramic sunroof, a 10.25-inch touchscreen, and seamless Apple CarPlay and Android Auto integration. Across the lineup, advanced infotainment systems and 360-degree cameras are standard.

Chery’s recent focus on PHEVs further underscores its drive for innovation. The Arrizo 8 PHEV combines the efficiency of a plug-in hybrid with a sleek design and a tech-forward interior, while the budget-friendly Arrizo 5 sedan remains a reliable choice for daily commutes. Additionally, maintenance costs for Chery vehicles are 15–20% lower than competitors, adding to their long-term affordability.

Affordability and Pricing Strategy

One of Chery's key strengths is its competitive pricing. Vehicles are priced 25–30% lower than rivals, and the brand offers promotional deals alongside its industry-leading 7-year warranty. For example, the Tiggo 7 Pro starts at approximately AED 72,000 and includes premium features like 360-degree cameras and panoramic sunroofs. Entry-level models, such as those in the Chery Arrizo range, are priced between AED 70,000 and AED 90,000, while mid-range SUVs like the Tiggo 8 fall within the AED 110,000 to AED 150,000 range.

This pricing strategy, combined with feature-packed designs and advanced technology, appeals to value-conscious buyers who don’t want to compromise on quality.

Technology and Innovation

Chery’s commitment to technology is evident in its intelligent driver-assistance systems and partnerships with global brands like Jaguar Land Rover, which have significantly elevated its research and development capabilities. The brand is moving beyond its image as a budget alternative by incorporating premium features such as soft-touch interiors and advanced driver assistance systems as standard.

The launch of the Omoda 5 EV, a model under Chery’s sub-brand, reflects the company’s ambitions in the electric vehicle market. This model features a 61 kWh battery pack and a 221-horsepower electric motor. Chery’s focus on advanced technology and sustainability is helping it gain traction in the Middle East, particularly as the region embraces greener mobility solutions.

3. XPeng

Market Presence in the Middle East

XPeng has made a name for itself as a premium electric vehicle (EV) manufacturer in the UAE, focusing on smart mobility and autonomous driving. The brand established its foothold in the region through a partnership with Ali & Sons, which serves as its official distributor. This collaboration was highlighted in a LinkedIn post by Rahul Bhasin, confirming Ali & Sons' role in representing XPeng in the UAE market.

XPeng entered the Middle Eastern market during a time of shifting consumer preferences, with Chinese automotive brands seeing their market share grow from 4% to nearly 7% by 2024. Sales for these brands increased by 86%, while customer inquiries surged by 77%. This growth aligns with the UAE's ambitious goals, including achieving carbon neutrality by 2050 and ensuring that 30% of vehicles are electric as part of Vision 2030. XPeng has played a key role in this transformation, contributing to the rising popularity of Chinese automotive brands in the region.

Key Models and Their Features

XPeng's lineup includes advanced SUVs and luxury MPVs designed for tech-savvy buyers. The G6 and G9 SUVs stand out for their autonomous driving capabilities and smart cabin features, while the X9 MPV appeals to families with its spacious, tech-enhanced interiors. All XPeng vehicles come equipped with Level 2 driver assistance systems and AI-powered assistants as standard features. To build consumer confidence, XPeng offers extended warranties ranging from 5 to 7 years (up to 150,000 km), surpassing the typical 3- to 5-year warranties offered by many European brands.

Affordability and Pricing Strategy

Positioned in the tech-luxury segment, XPeng's electric vehicles are priced between AED 200,000 and AED 300,000. Despite their premium status, XPeng maintains a 20–30% price advantage over European luxury brands. This pricing strategy allows XPeng to deliver cutting-edge technology and advanced safety features without the hefty price tag often associated with Western manufacturers. This competitive edge makes XPeng an attractive option for buyers seeking value without compromising on innovation.

Technology and Innovation

XPeng is often seen as one of China's strongest competitors to Tesla, thanks to its heavy investment in software development, autonomous driving technologies, and intelligent cabin features. The brand represents a shift among Chinese automakers, moving away from budget-focused offerings to high-tech, premium vehicles. Industry experts predict that Chinese brands like XPeng could secure over 33% of the Middle East's automotive market by 2030, driven by the region's growing focus on smart and sustainable transportation solutions.

4. MG Motor

Market Presence in the Middle East

Since 2015, MG Motor has established itself as one of the top five Chinese car brands in the UAE, selling over 70,000 vehicles across the Middle East in the past year. Combining its British heritage with modern production capabilities, MG appeals to buyers looking for affordability without compromising on quality.

The brand operates more than 50 showrooms across 11 countries in the MENA region, supported by spare parts warehouses in Jeddah and Dubai that ensure 96% parts availability. This infrastructure has helped MG build a reputation for reliability, particularly in cities like Dubai and Sharjah, where easy access to service is a key consideration. This robust network supports a diverse range of models designed to meet the needs of various buyers.

Key Models and Their Features

MG offers a wide range of vehicles, including sedans, SUVs, and electric cars. The MG ZS 2024 1.5L STD, known for its fuel efficiency and safety features, starts at AED 60,500. For those seeking more power, the MG HS delivers up to 255 horsepower with its turbocharged engine, starting at approximately AED 78,890. Families might prefer the MG RX8, which features a 7-seat configuration for added practicality.

On the electric front, MG offers the MG4 EV, capable of driving up to 450 kilometres on a single charge, and the MG ZS EV, an affordable entry into electric vehicles. Across the lineup, MG vehicles come equipped with features like Apple CarPlay, Android Auto, and advanced safety systems, including blind-spot monitoring. Even entry-level models often include premium touches like panoramic sunroofs and 10.1-inch touchscreens, making MG a strong contender in its price range.

Affordability and Pricing Strategy

MG positions itself as a cost-effective alternative to European brands, typically offering models priced 20% to 30% lower than its competitors. Entry-level MG vehicles are priced between AED 60,000 and AED 90,000, making them an attractive choice for first-time buyers and young professionals. For instance, the MG 5 starts at approximately AED 70,000.

The brand also provides warranties of 6–7 years or 150,000 km, which go beyond what most European brands offer. These extended warranties help ease concerns about long-term reliability and resale value, especially when compared to Japanese brands. Additionally, MG vehicles are known for their lower maintenance costs, further enhancing their appeal.

Technology and Innovation

MG has made significant strides in electrification and smart mobility, aligning with the UAE's sustainability goals. The MG 8 PHEV combines electric and petrol power to achieve an impressive range of 1,655 kilometres, offering both efficiency and convenience for long-distance travel. Globally, MG's parent company, SAIC Motor, sold 1.37 million new energy vehicles in 2024, showcasing its commitment to sustainable transportation.

"Whether through intelligent connectivity, electrification, or cutting-edge design, MG is committed to staying ahead of the curve - offering solutions that redefine convenience, efficiency, and driving pleasure." - Tom Lee, Managing Director, SAIC Motor Middle East

MG leverages advanced technology to balance performance and affordability. For example, the MG Whale features a bold design inspired by cutting-edge engineering, while the MG 4 Electric boasts a minimalist, user-friendly interface aimed at tech-savvy drivers. By offering premium features at competitive prices, MG is attracting buyers who might have previously considered Japanese or Korean brands but now seek better-equipped options.

5. Geely

Market Presence in the Middle East

Geely has carved out a solid foothold in the UAE, thanks to its collaboration with Union Motors. In 2024, the brand secured the ninth spot globally among car manufacturers, with an impressive 811,800 units sold in the third quarter alone - marking a 20% increase compared to the previous year. Geely’s strategy aligns perfectly with the UAE's appetite for vehicles that combine cutting-edge features with affordability. By leveraging its ownership of Volvo, Geely blends Scandinavian-inspired design with Chinese value, offering extended warranties of up to seven years on select models. This "premium-affordable" approach has helped establish trust among buyers and strengthened its appeal to both luxury enthusiasts and practical consumers.

Key Models and Their Features

Geely’s vehicle lineup caters to a wide range of preferences. Its flagship luxury SUV, the Monjaro, stands out with features like CCD Adaptive Suspension, a 6th Generation BorgWarner 4WD system, and even driver seat massage functions. Under the hood, it boasts a robust 238-horsepower 2.0TD engine. For families, the Okavango offers a spacious 7-seater configuration, while the Coolray compact SUV targets younger, urban drivers with its 174-horsepower Leishen 1.5TD engine.

The Preface sedan appeals to those seeking sophistication, offering Harman Infinity audio systems and Level 2 ADAS technology. On the electric front, the Geometry C delivers a range of 430 kilometres and accelerates from 0 to 100 km/h in just 6.9 seconds. Meanwhile, the RD6 electric pickup combines practicality with power, featuring a 3,000 kg towing capacity and a 455-kilometre range. These models align with the UAE’s National EV Policy, promoting a greener future.

Affordability and Pricing Strategy

Geely’s pricing strategy ensures premium features remain within reach for a broad audience. Monthly instalment plans make it easier for buyers to access its lineup. For example:

• GX3 Pro: AED 650 per month

• Emgrand: AED 800 per month

• Coolray: AED 900 per month

• Preface: AED 1,150 per month

• Monjaro: AED 1,650 per month

• RD6 electric pickup: AED 1,860 per month

 

This pricing positions Geely as an attractive alternative to traditional Japanese and European brands, offering advanced features - like adaptive suspension, premium audio systems, and sophisticated driver assistance - at competitive rates.

Technology and Innovation

Geely integrates cutting-edge technology across its range, making advanced features more accessible. The Leishen powertrain, Level 2/L2+ ADAS, and CCD Adaptive Suspension are just a few examples of the innovations found in its vehicles. Drawing on its global R&D network and Volvo’s engineering expertise, Geely combines performance and affordability seamlessly.

The Geometry C highlights Geely’s electric capabilities with a 60.22 kWh battery, a 160 kW motor, and 320 Nm of torque, while the Monjaro showcases its performance credentials with a high-output 2.0TD engine and advanced suspension. Features like Harman Infinity deluxe headrest audio and driver seat massage functions, even in mid-range models, make Geely a go-to option for buyers who value both comfort and technology.

6. Deepal

Market Presence in the Middle East

Deepal entered the Middle East market through a partnership with Al Tayer Motors in the UAE, marking its debut in the region. Founded in 2022, Deepal specialises in New Energy Vehicles (NEVs), offering both Battery Electric Vehicles (BEVs) and Extended Range Electric Vehicles (EREVs). The brand's arrival in the UAE, scheduled for early 2025, aligns with the region's increasing demand for environmentally friendly transportation options. Al Tayer Motors supports this initiative with a comprehensive sales and service network across the Emirates, complemented by a dedicated mobile app that simplifies exploring and purchasing Deepal vehicles.

Key Models and Their Features

Deepal's initial lineup in the UAE includes three SUV models, each catering to different preferences. The Deepal S07, the brand's flagship mid-size SUV, starts at AED 119,900. It boasts a 15.6-inch HD touchscreen, an augmented reality head-up display (AR HUD), a premium 14-speaker sound system, and frameless doors. The S07 is available in two powertrain options: the BEV version offers a range of 475 kilometres, while the EREV model extends the range to a combined 950 kilometres.

For off-road enthusiasts, the Deepal G318 is designed as a rugged SUV with a dual-motor 4WD system that delivers 424 horsepower. On the other hand, urban drivers might prefer the compact Deepal S05, which features a sleek design and impressive range capabilities - 510 kilometres for the BEV version and up to 1,234 kilometres combined for the EREV model. All vehicles in the lineup are distinguished by "Petal-shaped" headlights inspired by Gesang flowers and interiors crafted in Turin, Italy.

Affordability and Pricing Strategy

Deepal aims to make advanced electric technology more accessible in the UAE, with the S07 starting at AED 119,900. To boost buyer confidence, the brand offers a 6-year/150,000-kilometre vehicle warranty and an 8-year/150,000-kilometre battery warranty. Pricing details for the G318 and S05 models were not available at the time of launch, but the brand's focus on delivering value for money is evident across its offerings.

Technology and Innovation

Deepal integrates cutting-edge technology into its vehicles to enhance the driving experience. The augmented reality head-up display projects essential navigation and driving data directly onto the windscreen, while intelligent driving assistance systems improve safety and convenience. The S07 offers two powertrain options: a 234-horsepower EREV variant and a 258-horsepower EV version, showcasing a balance between performance and efficiency. Meanwhile, the G318 caters to diverse needs with a dual-motor 4WD setup producing 424 horsepower or a rear-wheel drive option delivering 248 horsepower, making it suitable for both off-road adventures and daily commutes. Deepal's focus on advanced features underscores the growing influence of Chinese NEVs in the region.

7. Jaecoo

Market Presence in the Middle East

Jaecoo, a sub-brand of Chery International, made its debut in 2023, targeting the urban off-road SUV market. Designed for "urban elites", the brand strikes a balance between sleek design and outdoor adventure capabilities. Despite being a newcomer, Jaecoo, along with its sister brand Omoda, has already achieved impressive global sales of 600,000 vehicles in just 27 months. This quick success reflects its appeal, particularly in the UAE, where buyers often look for vehicles that can handle both city driving and weekend trips into the desert. It’s this dual-purpose appeal that sets the stage for its standout models.

Key Models and Their Features

Jaecoo’s lineup in the Middle East showcases SUVs that blend city comfort with off-road toughness. Two main models take centre stage:

• Jaecoo J7: Powered by a 1.6-litre turbo-petrol engine, this model delivers 194 horsepower and 290 Nm of torque. It’s equipped with AI-powered infotainment, adaptive all-wheel drive, and an efficient powertrain, making it a strong choice for urban and outdoor use.

• Jaecoo J8: Featuring a 2.0-litre turbo engine, the J8 generates 245 horsepower and 385 Nm of torque. It comes with ARDIS all-wheel drive, seven driving modes, and CDC magnetic levitation suspension for a smoother ride across diverse terrains.

 

For those seeking more advanced technology, the J8 PHEV hybrid variant takes things up a notch. Its triple-motor system (two front, one rear) works with a 1.5-litre turbo engine to produce an impressive 529 horsepower and 650 Nm of torque. The hybrid can sprint from 0 to 100 km/h in just 5.8 seconds and offers a pure electric range of 134 kilometres, with a combined range of up to 1,000 kilometres. Additionally, it includes Vehicle-to-Load (V2L) technology with a 6.6 kW output, enabling drivers to power devices during camping or outdoor activities.

Technology and Innovation

Jaecoo doesn’t just focus on performance - it also brings a touch of luxury and cutting-edge safety to its vehicles. The interiors feature Nappa leather seats, a 14-speaker Sony audio system, and dual 12.3-inch displays for infotainment and instrument panels. Safety is a priority, with 10 airbags and a 540-degree high-definition camera system included.

The combination of high-performance hybrid technology, practical features like V2L, and luxurious interiors makes Jaecoo a compelling choice for UAE drivers. It’s a strong example of how Chinese automotive brands are steadily gaining traction in the region, offering vehicles that deliver both power and versatility.

8. ZEEKR

Market Presence in the Middle East

ZEEKR, a premium electric vehicle (EV) brand under Geely Holding Group, has set its sights on luxury tech enthusiasts across the UAE, Saudi Arabia, Qatar, Bahrain, and Israel. Since launching in China in 2021, the brand has delivered around 150,000 vehicles and now aims to reach 10,000 units in these key markets by 2025.

"The Middle East is a relatively new market for EVs and there isn't a matured brand offering of premium EVs in most of their markets."
– Chen Yu, Vice-president, ZEEKR

ZEEKR is carving out a niche in high-spending markets by offering premium EVs that bridge the gap between mid-range Chinese options and high-end European models. This strategy positions the brand to make a strong impact in the region with its diverse lineup.

Key Models and Their Features

The Middle East lineup includes several standout models:

• ZEEKR 001: A luxury shooting brake designed for style and performance.

• ZEEKR 7X: A family-friendly SUV that earned a 5-star Euro NCAP safety rating in July 2025, highlighting its focus on safety.

• ZEEKR X: A compact urban SUV built for city driving.

• ZEEKR 009: A luxury MPV catering to those seeking comfort and spaciousness.

 

To adapt to the region's harsh desert climate, ZEEKR vehicles sold in the UAE are equipped with features like enhanced air conditioning systems, advanced dust and sand filtration, heat-resistant components, and UV-treated glass.

Technology and Innovation

At CES 2025, ZEEKR introduced its "Global Energy Solution", showcasing advanced charging infrastructure and battery technology designed for long-distance travel. This innovation underscores ZEEKR's commitment to pushing the boundaries of electric mobility.

In the Middle East, ZEEKR's premium EVs are priced between AED 180,000 and AED 200,000, placing them in the same league as traditional luxury brands like BMW and Audi. However, the brand aims to stand out by offering competitive pricing alongside its cutting-edge technology and features.

"Our competitive pricing strategy will be set to compete with traditional premium car brands such as BMW and Audi."
– Chen Yu, Vice-president, ZEEKR

9. Ji Yue

Market Presence in the Middle East

Ji Yue represents the collaboration between Baidu and Geely, blending cutting-edge AI capabilities with automotive manufacturing expertise. Founded in 2021, this partnership aims to develop electric vehicles that continuously evolve through AI-driven learning. The brand introduced its first model in China in October 2023 and has set its sights on global markets, securing design protections in multiple countries via the Hague System. The name "Ji Yue", meaning "concentration", reflects its focus on creating vehicles centred around advanced technology.

Key Models and Their Features

The Ji Yue 01, a mid-size electric crossover SUV, is the brand's flagship offering. It boasts a futuristic design, featuring voice-controlled, handle-free entry, a U-shaped retractable steering wheel, and an impressive 35.6-inch full-cockpit display. With a driving range of 720 km, the vehicle is packed with advanced hardware, including 11 HD cameras, 12 ultrasonic sensors, and 5 millimetre-wave radars. Its sleek, aerodynamic design and use of sustainable materials like PET recycled textiles, bio-leather, and aluminium highlight its eco-conscious approach. This model combines modern aesthetics with forward-thinking technology.

Technology and Innovation

Ji Yue leverages its AI expertise to deliver a smarter driving experience. The SIMO virtual assistant manages in-car functions through voice commands and continuously improves by learning from user feedback. The Point to Point Autopilot (PPA) system takes autonomous driving to the next level, handling complex tasks such as city navigation and precise parking with ease.

"Our approach to design thinking is deeply rooted in understanding the needs and preferences of our users. We meticulously analyse market trends and competitor strategies, guiding us to focus on crucial aspects such as advanced technology, sustainability, safety, and comfort."
– Frank Wu, Head of Design, Ji Yue

This AI-driven approach transforms Ji Yue vehicles into intelligent companions, adapting seamlessly to the preferences and habits of their drivers over time.

10. Dongfeng

Market Presence in the Middle East

Dongfeng has established its presence in the UAE through the M.A.H.Y Khoory Group, with showrooms located in Deira and Abu Dhabi, alongside a service centre in Al Quoz. With a legacy spanning five decades, the brand has sold nearly 60 million vehicles worldwide. In 2023, Dongfeng reported revenue of USD 56.4 billion, earning it the 188th spot on the Fortune 500 list. The year 2025 saw a 30% year-over-year rise in export volumes, underscoring the brand's growing recognition on the global stage. Dongfeng appeals to middle-class buyers by offering dependable vehicles at accessible prices, solidifying its reputation as a practical choice in the market.

Let’s take a closer look at some of Dongfeng’s standout models and their features.

Key Models and Their Features

The 2025 Dongfeng AX7, a flagship compact crossover, is powered by a 1.5-litre turbocharged MACH engine that delivers 190 PS and 300 Nm of torque, allowing it to go from 0 to 100 km/h in just 8 seconds. It boasts a 12.3-inch infotainment screen, a 360-degree camera, a panoramic sunroof, and 19-inch turbine-style wheels. While Khaleej Times rated the AX7 a 7.0/10 for its design and roomy interior, it noted drawbacks like the absence of a factory-installed radio and an inconsistent 7-speed DCT transmission.

The Dongfeng 007 electric sedan, introduced in the UAE, tackles range anxiety with an impressive range of up to 1,200 km, making it ideal for long-distance journeys across the Emirates. Other notable models include the Shine Max family sedan, the Rich 7 commercial pickup, and the Mage and Huge SUVs, which cater to a variety of consumer needs.

Affordability and Pricing Strategy

Dongfeng's competitive pricing strategy positions its vehicles 25%–30% lower than comparable Japanese and Korean models, all while offering advanced features. For instance, the 2025 AX7 starts at AED 78,900, with higher-end variants priced up to AED 84,900. Buyers also benefit from a 6-year/200,000 km warranty and a 2-year/30,000 km service package. Additionally, the brand's "price parity" approach for new energy vehicles aims to align their costs with traditional petrol vehicles, encouraging wider adoption.

Technology and Innovation

Dongfeng’s MACH engine technology stands out for its balance of strong performance and fuel efficiency. The brand’s commitment to electric vehicles is evident in models like the 007 sedan, which offers extended range capabilities tailored to regional driving needs. Safety is a priority, with features such as 360-degree high-resolution cameras, Tyre Pressure Monitoring Systems, and cruise control included as standard. To drive innovation further, Dongfeng collaborates with over 10 international vehicle and component manufacturers to enhance its research and development efforts.

Top 10 Best-Selling Chinese Cars in UAE 2025 | BYD, Jetour, Exeed, GAC & More

Future Growth and Buyer Trends

Chinese automotive brands are set for significant growth in the UAE and the Middle East through 2030, driven by competitive pricing, advancements in electric vehicles (EVs), and features tailored to the region. In 2024, sales of Chinese vehicles in the UAE soared by 86%, with their market share almost doubling from 4% to about 7% during the same period. Consumer interest also spiked, with inquiries for these brands increasing by 77% in 2024. This growth is largely attributed to progress in electric and hybrid technology.

Chinese EVs are now delivering impressive performance, with ranges exceeding 500 km. For example, the ZEEKR 7X boasts a range of 780 km, while plug-in hybrids like the Jetour T2 i-DM can achieve up to 1,200 km. Fast DC charging technology has also advanced, allowing vehicles to reach 80% charge in just 30 minutes.

Infrastructure developments are further encouraging adoption. In 2025, Nio launched a battery-swapping station in Dubai to support its EL8 and ET9 models. Manufacturers are also focusing on desert-specific engineering, enhancing cabin cooling, filtration systems, and heat-resistant components to meet the demands of the region's climate.

"Dubai is an international city and a window to the world. If we make a big success here, it's a very good benchmark for all of our markets worldwide."
– Ke Chuandeng, Vice President, JETOUR

Affordability is another key factor driving the popularity of Chinese vehicles. Brands are offering EVs at competitive prices, such as the MG ZS EV and GAC Aion ES, which start at around AED 129,000 - significantly less than many Western alternatives. On top of this, extended warranties of up to 7 years, as seen with brands like Chery, are helping to build trust and long-term loyalty among consumers.

Conclusion

Chinese automotive brands have carved a strong presence in the UAE and Middle East markets, presenting themselves as solid alternatives to established international names. Their appeal lies in a mix of competitive pricing, cutting-edge technology, and engineering tailored specifically to the region's unique climate. Take, for instance, the Chery Tiggo 4 Pro, priced at around AED 54,000, or the MG 7, starting at AED 77,777 - both models offer premium features without stretching budgets.

These vehicles go beyond just technical specifications. Their designs cater to practical needs, like advanced air conditioning and filtration systems that perform well in desert climates. Add to that their impressive performance capabilities, and it’s clear they’re built with purpose.

Ownership value is another area where these brands shine. Features like extended warranties - such as Chery’s 7-year plan - and standard additions like 360-degree cameras, adaptive cruise control, and panoramic sunroofs provide excellent perks for buyers.

"Chinese car brands offer affordability, innovative features, and diverse options to suit different needs." - YallaMotor

Whether you’re in the market for an entry-level sedan, a family-friendly SUV, or a tech-forward EV, Chinese brands deliver well-rounded options that meet the UAE’s specific requirements. With advanced safety features and climate-focused engineering, they’re worth serious consideration for anyone exploring cost-effective yet feature-packed vehicles.

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