Bentley Bentayga, the brand’s first-ever SUV had the aristocrats flock to its dealerships across the world when it was showcased for the maiden time around 7 years back. It reinvigorated interest in the brand with a body style that is the most bankable currently and luxury that knew no bounds. A perfect turnkey package, the car became more appetising for Bentley and regal car fans alike with a facelift that was introduced a while back. However, there’s always a segment of discerning people who want better than the best. To cater to them, Bentley has unveiled the Extended Wheelbase (EWB) avatar of the already humongous Bentayga.
An exclusive drive event with the moniker “A Journey Beyond Expectation” was organised which witnessed 150 Bentley owners and car aficionados drive constituting a fraternity, from Dubai Harbour to Expo City which was vanguard by the Dubai Police. This was also the primary event held there since the six-month long Expo came to a dramatic close.
The cohort’s journey ended at Expo City’s Surreal where the guests were in for a treat with a majestic dinner and unique music that was brewed into the atmosphere by Guy Manoukian, the Lebanese/Armenian musician, composer and pianist that has come to limelight extensively in the last 15-years.
Joseph Tayar, General Manager of the Prestige Division, Al Habtoor Motors, said: “With the launch of the Bentayga Extended Wheelbase in the UAE, we are introducing a new grand touring SUV that builds on the strengths of the current model to usher in a new level of space, comfort and luxury. Through this event, “A Journey Beyond Expectations”, we have provided our customers with an opportunity to explore the car, while also getting a chance to experience a key name associated with the brand, Guy Manoukian, who gave guests an exclusive peek into his music at Expo City.”
Bentley’s association with music is renowned as it has fused it with the events’ glamour in the past to create breath-taking experiences for the crowd during any crucial event or product launch. Unveil at the Expo City was unique in its own right as no other auto manufacturer has taken the wraps off its products at such a strategic and flamboyant venue in the past. The location was ideal for the event’s tagline, “A Journey Beyond Expectations” as it clearly aimed to leave the existing Bentayga owners and enthusiasts with pleasant and memorable memories that would increase their affinity for the brand.
The Bentayga EWB, in all probability is a utopian model for the brand as the visual grandeur, comfort and extravagance that the car extrudes surpasses all limits to create a sublime experience everytime the owner would make ingress into the car. Moreover, the fact that it builds on the pros of the already perfect Bentayga such as style, space, luxury and slick performance is likely to work in its favour. However, competition in this segment has also ballooned with the Rolls-Royce Cullinan, Maserati Levante and the Mercedes-Maybach GLS striking hard by being replete with exotic style, build, features, comfort and opulence that the Bentayga will have to grapple to supersede. Nonetheless, the car enjoys great fandom and with the novelty factor by its side, it has what it takes to satiate the hunger of the most fastidious folks on the planet.
