The last couple of years may have been rough for a majority of businesses owing to the ongoing pandemic situation, not for Bentley though as they have recorded a whopping 31% year-over-year increase in global sales during 2021. With a fresh product portfolio which includes the latest of Bentley’s hybrid models introduced under Bentley’s Beyond100 strategic initiative which aims for full electrification of the lineup by 2030.
The Bentley Bentayga remained the top-seller with 40 percent share, followed by the Continental GT with 33 percent share, and the Flying Spur at 27. With the highly anticipated market entry of the Hybrid imminent, the Flying Spur’s 27 per cent of total sales is expected to grow even further in 2022. The increasing demand for the popular Flying Spur and Bentayga models supported the Middle East’s success, and in 2022, the Flying Spur Hybrid will be introduced to the region.
The Americas maintained its position as the biggest selling global market, selling more than ever before. China almost matched this performance for the first time in a decade while leading in year-over-year performance. The Middle East region continued to grow, and saw a 29% increase from the previous year, with 915 cars delivered in 2021, against a total of 735 in 2020.
Commenting on the global sales results, Adrian Hallmark, Chairman and CEO of Bentley Motors, said: “2021 was yet another year of unpredictability though I am delighted to be able to confirm that we overcame significant headwinds, and delivered a breakthrough in our sales performance. This is our second record sales year in successive years and is a positive sign of our brand strength, operational excellence, strong global demand and affirmation of our strategic priorities. The reaction to the market introduction of the Bentayga Hybrid and anticipation for Flying Spur Hybrid demonstrate the path the luxury sector is heading, and we are positioned firmly at the forefront. These numbers are validation that we not only lead the sector in sales and market share, but also investment in electric technologies and commitment to being the first fully electrified and zero carbon luxury automaker in the world.”
