Bentley Motors Announces Board Of Management Changes
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Bentley Motors Appoints Dr. Karen Lange as New HR Board Member
Overview of Bentley Motors
Bentley Motors has a rich history spanning over 100 years, establishing itself as one of the most premier and sought-after auto marques globally. Luxury is integral to the Bentley tradition; however, thrilling performance is equally prioritized by the British brand. Based in Crewe, England, Bentley is renowned for producing some of the finest luxury cars in automotive history.
Leadership Changes at Bentley Motors
As with most companies, there are periodic changes in upper management. Recently, Bentley Motors announced international leadership changes. Notably, Bentley is a well-liked luxury auto brand in the UAE.
Dr. Karen Lange – New Member of the Board for Human Resources
Dr. Karen Lange succeeds Dr. Astrid Fontaine, who left Bentley Motors after over three years to join Volkswagen Commercial Vehicles as Member of the Board for Human Resources. Dr. Lange previously lectured at the University of Hanover and had a stint at the Institute of Industrial Relations at the University of Berkeley, California, USA.
Prior to her appointment at Bentley Motors, Dr. Lange joined the Volkswagen Group in 2002. Within the VW Group, she held various management positions in the Human Resources department, including:
- Head of Global Assignments (2013)
- Head of Human Resources at Volkswagen's joint venture with Northvolt Zwei GmbH & Co. KG, Salzgitter (2020)
Dr. Astrid Fontaine – Predecessor to Dr. Lange
Dr. Astrid Fontaine was Bentley’s first Member of the Board for People, Digitalization, and IT since January 2018. She transitioned from her role as Vice President of Human Resources in Culture and Innovation at Porsche North America. Dr. Fontaine also lectured at Emory University in Atlanta on digital enterprise topics.
During her tenure at Bentley Motors, she and her team focused on developing a new digital strategy, piloting various digital services, transforming business processes and customer solutions, and introducing Bentley's first digital technology apprenticeship program. Throughout the pandemic, Dr. Fontaine led the Crisis Management Team, ensuring organizational stability and spearheading sustainable luxury mobility initiatives.
Comments from Adrian Hallmark, Chairman and CEO of Bentley Motors
“I am delighted to welcome Karen to the team. Her nearly 20 years of experience within the Volkswagen Group will be extremely useful to us, especially as we continue to transform the organization for our journey to electrification. I would also like to thank Astrid, on behalf of everyone who has worked with her, for her significant contributions to Bentley and our Beyond100 strategy. She has left a lasting impression on the entire team and will be greatly missed.”
Bentley Motors in the UAE
Currently, Bentley Motors offers three different models in the UAE, including:
Prices for these models range from AED 800,000 to over AED 1,600,000, depending on the model and customization level. With offerings that include a coupe, a convertible, a four-door sedan, and an SUV, Bentley covers nearly all bases of the luxury automobile market in the UAE.
