Have You Heard About EXEED, the New Luxury Car Brand?
EXEED is an emerging Chinese luxury automotive brand making its debut in the region. With a vision to redefine car design and integrate cutting-edge technology, EXEED has officially entered the UAE market, announcing its arrival through a virtual event attended by leading media outlets from across the Middle East.
EXEED’s Lineup: VX, TXL, and LX Luxury SUVs
The brand is set to launch three premium SUVs in the UAE:
- EXEED VX
- EXEED TXL
- EXEED LX
The flagship EXEED VX stands out with its luxurious 2+3+2 seven-seat configuration, advanced AI technology, and the intelligent BorgWarner all-wheel drive system, offering a unique blend of comfort, innovation, and performance.
EXEED describes the TXL as a "five-star SUV in intelligence, space, design, and quality," while the LX is a sporty mid-size SUV that brings the brand’s premium features to a more compact format.
EXEED’s Ambition: Aiming for Global Luxury Excellence
The Chinese automaker is determined to push boundaries, striving for continuous improvement and aiming to reach the heights of world-renowned luxury brands such as Audi, Mercedes-Benz, and BMW.
Official Statement from EXEED Middle East
Mr. Liu, Deputy General Manager of EXEED Middle East, stated: “EXEED has achieved successful launches in various markets including Eastern Europe, the Middle East, South America, and more—all within just one year. As China’s newest luxury automotive brand, we are committed to building EXEED into a global name in the near future.”
He added: “At the same time, through the ultimate user experience, the BBE (BMW, Benz, EXEED) concept has been established, allowing customers to enjoy a continuously evolving premium experience with the EXEED brand.”
