Ferrari Purosangue Makes Its Debut at Emirates Towers in Dubai
Ferrari Unveils Its First Four-Door, Four-Seater Model
Ferrari has officially launched the Purosangue at the iconic Emirates Towers in the heart of Dubai over the weekend. Marking a historic milestone, the Purosangue is Ferrari’s first-ever model to feature four doors and four seats. This exclusive launch also signifies the Purosangue’s first appearance in the region's markets following its world premiere on September 13, underlining the Middle East’s importance to Ferrari’s global sales strategy.
Exclusive Event Welcomes Ferrari Enthusiasts
The launch event attracted a distinguished gathering of Ferrari enthusiasts from across the Middle East and the Indian subcontinent. Giorgio Turri, General Manager of Ferrari Middle East, welcomed guests, while Dieter Knechtel, President of Ferrari Far East and Middle East, and Emanuele Carando, Ferrari’s Global Head of Product Marketing, delivered special addresses and presented the remarkable new model.
A Celebration of Luxury and Performance
Ferrari ensured that the Purosangue launch was an exceptional event, blending the brand’s signature luxury, power, and boldness with lavish hospitality—a reflection of the Ferrari lifestyle.
Purosangue’s Regional Showcase Continues in Abu Dhabi
Following the Dubai event, the Purosangue made its way to Yas Marina Circuit in Abu Dhabi for an exclusive demonstration during the opening round of the 2022/2023 Ferrari Challenge Middle East, held alongside Passione Ferrari.
Ferrari’s 2+2 Legacy and the Purosangue Name
2+2 cars, featuring two front seats and two smaller rear seats, have played a key role in Ferrari’s philosophy since its inception. Across its history, Ferrari has balanced outstanding performance with excellent comfort. Now, leveraging 75 years of advanced research, Ferrari has created a groundbreaking model that combines exhilarating performance, driving pleasure, and refined comfort, all wrapped in stunning design—true to the Italian brand’s celebrated philosophy. The name Purosangue translates to “thoroughbred” in Italian, perfectly capturing the spirit of this new model.
Unmatched Performance and Comfort
The Ferrari Purosangue stands out in its segment, offering an unparalleled blend of performance and comfort. It is the only car in its class to combine sports-car dynamics with a naturally aspirated V12 engine, mounted mid-front—a hallmark of Maranello’s latest engineering. Delivering a formidable 725 horsepower, the Purosangue promises class-leading performance and establishes a new benchmark among luxury sports cars.
