Ford Launches Luxury Sub-Brand Vignale

Introduction to Vignale

Ford is announcing a new luxury-oriented sub-brand called Vignale (pronounced Vin-ya-lay) aiming to target near-premium segment buyers. Vignale will make its official debut at the 2013 Frankfurt Auto Show and will be available by early 2015.

Platform and Future Models

Ford is using its latest version of the mid-size sedan, Mondeo, as the platform to launch Vignale. However, other models will receive the Vignale touch later on, as confirmed by the automaker.

Features of the Vignale

Some of the standout features of the Vignale will include:

• 20-inch alloy wheels
• Chrome door handles and mirror caps
• Unique badging
• Mesh grilles
• Non-standard bumpers
• An exclusive color palette, including the brown shown in the pictures called Nocciola

Interior Design

From the inside, the Vignale will feature:

• Quilted leather trim
• Soft touch materials
• Instrument panel
• Center console
• Door top-rolls
• Center armrest

Visual Overview

Check out the pictures of the Ford Vignale.