Shell has expanded its footprint in the Middle East region by naming GB Auto as its macro distributor in Southern Iraq. The British multinational oil and gas company will be offering its full range of automotive lubricants including Shell Helix, Shell Rimula, Shell Spirax, and Shell Gadus to customers.
Thanks to Iraq’s economic growth, demand for premium automotive lubricants has been increasing and so it doesn’t come as a surprise that Shell has well and truly entered the market with its full portfolio of lubricants. According to a report by Research and Markets, the lubricants market in Iraq is expected to grow at a compound annual growth rate (CAGR) of 2.73 percent by 2026.
Haytham Yehia, General Manager of Shell Middle East & Central Asia, said: “Our collaboration with GB Auto started 15 years ago in Egypt and today, we are proud to continue building this relationship as we look to expand our value proposition in Iraq. Our goal is to increase Shell Lubricant’s market share to 25% in the coming years and serve our customers efficiently and effectively.”
“By leveraging GB Auto’s strong distribution network across Iraq and its position as a trusted franchised workshop (FWS) dealer, we are confident that we will meet the increasing demand for high quality lubricants and enhance product accessibility for our growing customer-base.” added Yehia.
Nader Ghabbour, Chief Executive Officer, GB Auto said: “We take pride in our longstanding collaboration with Shell. As the number one global supplier of lubricants, we are excited to expand our collaboration into other key geographies as their official distributor in Central and Southern Iraq. Through this partnership, we will now have access to distribute a high-quality product portfolio from Shell’s lubricants, which we are confident, will further enhance our reputation as a leading Franchised Workshop dealer in this market and allow us to meet the increasing demand for lubricants in Iraq.”
