Genesis Opens Its First Independent Showroom in Bahrain
Genesis has announced the opening of its first dedicated independent showroom in the Middle East and Africa, managed by First Motors, the official distributor for Genesis in Manama, Bahrain. This luxury brand showroom aims to provide customers with a specialized and direct experience when purchasing their preferred model.
The "Genesis Showroom" is set to showcase the complete range of Genesis models starting in February 2021, allowing customers to explore all available options in one location.
All Options in One Place
The new showroom, inspired by the Genesis Gangnam showroom in South Korea, is designed to deliver a comprehensive experience for fans of this luxury brand. All Genesis products will be displayed, including popular models such as:
- G90
- G70
- G80
- GV80
Every model will be available in all exterior colors, along with various interior wood finishes and leather materials, providing customers with a realistic view of the numerous options available and enabling them to make comparisons.
Creating a Premier Experience
The Manama showroom engages the senses and emotions, crafting a premier experience for customers that includes the distinctive scent of Genesis vehicles and special sound effects within the showroom.
Ambitious Expansion Plans
The opening of this showroom is part of Genesis's vision for expansion in the region. The company has plans to open five additional specialized showrooms by the end of 2021 in the GCC countries, marking the Manama showroom as a key step for the Genesis brand and underscoring its commitment to customers in the region.
Different Sections for a Seamless Customer Experience
The new Genesis showroom, spanning 1,300 square meters, showcases an impressive array of luxury Genesis models, with up to seven vehicles on display. Built in partnership with First Motors, the showroom features several sections, including a dedicated reception area for greeting customers, and an exhibition area where customers can closely experience the vehicles and learn about the details of the luxury lineup.
A section of the showroom is designed for customers to explore the interior and exterior features of each vehicle (configuration space), where they can:
- Test the interior materials available in various colors, fabrics, and leathers
- Examine the exterior design
Additionally, there is a test drive section for customers to experience the dynamic driving performance, a customer lounge, a private consultation area, and finally, a delivery section. All sections of the new showroom reflect the elegance of the Genesis brand and provide a seamless experience for customers.
Statements from Officials
Regarding the opening of the new showroom, Bang Sun Jeong, Vice President and Head of Genesis Operations in the Middle East and Africa, stated: "We are delighted to open the first specialized and independent Genesis showroom in the region, which will provide our distinguished customers with the opportunity to view the Genesis lineup and purchase from a single location staffed by highly experienced employees, ensuring a seamless buying experience."
He added, "The new showroom underscores our commitment to these important markets and serves as evidence of the strategic value of the Middle East and Africa for the company. We look forward to continuing to exceed customer expectations in the region. This new flagship showroom will set the standard for the five additional showrooms Genesis plans to open in the GCC countries by the end of this year."
More Information
The opening date for the Bahrain showroom is expected to be announced in February 2021. Customers can learn more details by visiting the website: www.genesis.com/middleeast
