In the Middle East, internet penetration tripled in the last eight years to reach the 60% mark. In the GCC, internet penetration stands at a much higher 81%, with Bahrain holding the first position at 98%, UAE in second position with 89.2%, and Oman in third position at 68.5%.

Importance of Online Research for Car Buyers

It's easy to assume that most car buyers will visit online sources to collect information about vehicles during their research phase. As far as online research is concerned, we know that over 90% of users start their searches with none other than trusty Google.

Focus Areas to Sell More Cars

A couple of years ago, Google revealed a study called Micro Moments Every Automotive Brand Should Win to Gain Customers. This study highlights key areas to focus on to ensure you remain competitive in the car selling market.

Car Buyers' Trusted Sources

While 95% of vehicle buyers use digital outlets as a source of information, there are three main sources car buyers trust during their research phase:

Third-party websites (such as YallaMotor)
Manufacturer/distributor websites
YouTube

Between these sources, potential buyers go through 900 (or more) digital interactions, which means more than 900 opportunities to hook the customer.

Why Users Trust Third-Party Websites

Users trust third-party websites because they can browse multiple makes and models in one location with information provided from an unbiased source. This helps them shortlist and compare offerings before visiting the dealer/distributor’s website.

5 Must-Dos to Sell More Cars

Yes, I'm always on the phone
From those 900 digital interactions mentioned earlier, 71% of them happen through mobile phones. If your website, content, and forms are not mobile-friendly, you are basically encouraging potential clients to buy cars from your competitors.
Speed is King
If your site takes longer than 3 seconds to load, 53% of consumers will abandon it. Test the speed of your site using this link: Test My Site.
It's just a form, keep it simple
Don't make the user fill a larger than necessary form. Only ask for essential information such as name, mobile number, and email address. Other fields can be unnecessary at this stage.
Contact the buyer
After filling a form, the user expects an email, SMS, or phone call. Make sure to contact them on the same day or the next morning to avoid losing potential sales.
Hit the play button
YouTube is the second-largest search engine. Users search for professional test drives, reviews, and feature highlights. Ensure your car is featured in relevant video content to drive sales.

Conclusion

After reading this article, you might wonder about the role of popular Instagram influencers in car sales. While they have their place, they may not fulfill the same purpose as traditional automotive content creators.