Infiniti's New Model Naming Strategy Explained

Infiniti's New Model Naming Strategy

Infiniti has released a video explaining its new naming strategy, where all of its model names now begin with the letter Q. This video aims to clarify any confusion surrounding the topic.

Naming Models at Infiniti

Infiniti uses the letter "Q" for regular models and "QX" for its higher-end models, such as SUVs and crossovers. Following the letter is a number that indicates the model's position within the Infiniti model hierarchy.

The First Model in the New Strategy

The Q50 was the first model to adopt a name under this new strategy.

Watch the Video

Check out the video for more details: