Interview with Deish Babki: Porsche Performance in 2016 and the New Panamera

By: Anas Assaf

February 16,2017

2 min read

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Interview with Deish Babki: Porsche's Performance in 2016 and the New Panamera

About Deish Babki

Deish Babki began his career in management positions at Mercedes-Benz, BMW, Land Rover and Volvo. Deish is recognized as a global executive with diverse experiences across various brands, having risen through the ranks to reach senior positions. Now, as the CEO of Porsche Middle East and Africa, Deish shares his insights on the region and the all-new Panamera.

Porsche's Performance in 2016

Question: How would you rate Porsche's performance in 2016?

With fewer than 238,000 units sold and a projected growth rate of 6% compared to the previous year, I can confidently say that 2016 was a successful year for Porsche.

The New Panamera

Question: Can you consider the Panamera a key player in the Middle East market?

The Panamera is a pivotal part of Porsche's market strategy. It is the ideal vehicle for a competitive automotive sector and is highly respected by its growing customer base. Following in the footsteps of its predecessor, we have no doubt that the new model will be as successful as the previous version we launched in 2009, if not more so.

Question: How might the new distinctive features of the Panamera affect its pricing?

While the all-new Panamera has significantly improved compared to the previous model, the prices for the added specifications align with those of the previous generation. Overall, there isn’t much difference in pricing.

Final Thoughts

The new Panamera boasts greater power, improved fuel efficiency, reduced weight, and better performance than its predecessor. Inside, it is equipped with a range of connectivity features that set it apart, making it simply the best in its class.