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JAECOO Redefines Off-Roading with Intelligent Driving
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JAECOO Redefines Off-Roading with Intelligent Driving

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November 21,2023
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2 min read

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JAECOO Revolutionizes Traditional Off-Roading with Exceptional Intelligent Drive Capabilities

At the User Ecosystem Co-Creation Conference, JAECOO showcased its commitment to elevating user experience, shattering the confines of urban off-roading norms, and consistently enhancing the off-road ecosystem. The officially revamped vehicles unveiled by JAECOO fuse off-road heritage with a pioneering spirit. Over 10 media representatives and consumers from the UAE were invited to partake in test-driving the JAECOO J7 and JAECOO J8, both earning unanimous acclaim for their versatile and limitless performance.

Breaking Barriers, Nurturing a Varied Off-Roading Ecosystem

The contemporary youth continually pursue adventures beyond the ordinary, craving travel experiences marked by luxury and excellence. Off-roading now transcends mere rugged landscapes; it has transformed into a cultural mark and lifestyle. As highlighted by Shawn Xu, JAECOO's CEO, during the conference, “We aim to connect with users starting from cars, but not limited to them. It's more about an attitude towards life and personalized leisure circles.”

JAECOO car

As a brand led by users, JAECOO is not just about crafting the ultimate driving escapade; it aspires to stride alongside and co-create with the younger generation through a comprehensive user ecosystem. The conference featured an immersive “Car + Life” outdoor exhibit, showcasing an array of peripherals such as:

  • Tents
  • Windbreakers
  • Golf bags
  • And more

This innovative approach aligns superior products with refined living. In the future, JAECOO will persist in expanding its brand touchpoints, unveiling fresh products, exploring new settings, and co-crafting a peripherals ecosystem with users, promoting a lifestyle packed with taste.

Exceeding Tradition, Establishing New Pinnacles in Urban Off-Roading

If the ecosystem embodies a profound emotional connection between the brand and its users, then the product becomes the best way through which users apprehend and measure a brand, representing the heart of automotive rivalry.

JAECOO, leveraging the advanced technological developments of its parent group, pledges to surpass conventional benchmarks and create a pinnacle of urban off-roading technological ingenuity. JAECOO's distinctive ARDIS (All-Terrain Intelligence System) provides unparalleled driving capabilities, featuring seven driving modes including:

  • Sand
  • Snow
  • Mud
  • Off-road

This system allows even novices to experience the thrill of off-roading.

JAECOO car

During the User Ecosystem Co-Creation Conference, JAECOO revealed its latest third-generation hybrid PHEV technology, steering the evolution towards eco-friendly products. By melding off-roading with green technology, JAECOO reshapes the off-road SUV panorama, offering users low-carbon travel options across all scenarios, marrying efficiency with high performance.

This technology, when integrated into JAECOO products, epitomizes robust capability, elucidating the global fascination surrounding JAECOO's stellar models, J7 and J8. In 2024, OMODA & JAECOO will unveil OMODA C5, OMODA E5, JAECOO J7, JAECOO J8, and a suite of other models in the UAE. The anticipation is palpable—what surprises will they unveil? Let's wait and witness.

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