Lincoln MKC Concept Launch in Dubai: A New Era for Luxury SUVs

Event Overview

Dubai, UAE - Lincoln Middle East launched their latest concept, the MKC Concept last night at the Emirates Golf Course. This new concept represents a brand-new compact luxury SUV that is likely to go into production in a few months.

Market Insights

According to Paul Anderson, Marketing Director at Ford Middle East, the market for compact luxury SUVs has grown by 30% in the Middle East region. The Lincoln MKC Concept seems to be aimed squarely at capturing market share from competitors such as:

• Audi Q3
• BMW X1
• BMW X3

Design Highlights

Also present at the event was Susan Lampinen, Group Chief Designer, who highlighted the various interior and exterior themes that can be personalized for the owners.

Event Coverage

Check out the event pictures to see the Lincoln MKC Concept and the launch event in detail.